1. North Carolina EMS Workshop
Internal and External Communication
Peter Wise - Kestrel Management Services
and Jason Morrison - Pacific Institute

2. Outline Learning Objectives Standard Requirements Key Points Exercise
Debriefing: Benefits and Concerns

3. Learning Objectives Understand the Standard Requirements
Learn Importance of and Tips on Internal Communication
Consider Merits of and Concerns with External Communication

4. ISO 14001 Standard Requirements
Introduction (context for an EMS)

5. 4.2 Environmental Policy
e) is documented, implemented and maintained and communicated to all employees
f) is available to the public

6. 4.3 Implementation and Operation
4.4.3 Communication
With regard to its environmental aspects and environmental management system, the organization shall establish and maintain procedures for:

7. 4.4.3
a. internal communication between the various levels and functions of the organization;
b. receiving, documenting and responding to relevant communication from external interested parties

8. 4.4.3
The organization shall consider processes for external communication on its significant environmental aspects and record its decision

9. Internal Communication
Objectives, targets and programs
Changes
Problems

10. Methods
Training
Meetings
Bulletin Boards
Newsletters

11. Keys to Internal Communication
Keep senior management involved
Involve everybody, make it easy
Have a regular schedule
Use postings and
Document it

12. External Communication
Procedures to respond
Consider proactive methods

13. Exercise Auto supplier, EMS Team
Evaluate whether process should be designed for external communication
Briefing of advantages and concerns

14. Debrief Who are stakeholders What are advantages
What are you worried about

15. Who Are External Stakeholders
Neighbors
Community leaders
Businesses
Environmental groups
Regulators

16. Benefits Insights and innovative solutions Improved relations
Information that can help prioritize
Company image
Allies during problems

17. Concerns Will they come? Will they be reasonable?
Will they understand financial limitations?
Will they use information against me?
Is it worth the cost?

18. Summary Communication procedure is required
Anecdotal evidence suggests external communication can be very beneficial