1. Work is Not a Place – It’s What We Do
Cheryl McKinnon
Principal analyst
Work is Not a Place – It’s What We Do

2. The work-anywhere future is a world in which work is something you do, not a place you go.
© CopyRight Forrester 2012

3. Defining the work anywhere future
Forrester defines the work anywhere future as a world in which work is something you do, not a place you go.
Promote work/life balance with the goal of a productive and successful workforce.
Measure employees based on what they deliver, not how much time they spend.
Develop management systems to keep employees productive regardless of their location. 
Invest in tools and services to support work from any location, any device, any time. 
Source: Forrester Research, “The Internet Crushes The Work/Life Boundary”, March 2011

4. Systems of engagement touch people. Systems of record host processes.
Mobile apps fronting systems of engagement* empower people, enrich relationships, & energize products
Systems of engagement touch people.
Systems of engagement* empower customers, partners, and employees with context-rich apps and smart products to help them decide and act immediately in their moments of need.
Mobile drives a radical change in what people do with applications, information, and access
Instant-on, all-day life, and immediate access
Coupled with task-specific apps and sites
Means that the convenience factor skyrockets
And that means an explosion of use and transactions
Systems of record host processes.
* “My name is Geoffrey Moore and I approved this message.”

5. Four Classes Of Business Impact Emerge From Core Technology Innovation
February 2013 “The Top Emerging Technologies To Watch: Now Through 2018”
Four Classes Of Business Impact Emerge From Core Technology Innovation

6. July 2013 “Setting The Technology Foundation For Your Social Business And Collaboration Strategy”
The Critical Role Of Social Business In Supporting Core Business Activities

7. Four Classes Of Business Impact Emerge From Core Technology Innovation
February 2013 “The Top Emerging Technologies To Watch: Now Through 2018”
Four Classes Of Business Impact Emerge From Core Technology Innovation