1. Keeping 16 autonomous parts together – The portuguese national communication network Cláudia Costa | NSRF Observatory, Portugal
Communication networks –
More than the sum of their parts?
Meeting of Inio & Inform Networks 3th and 4th December 2012, Paris
NSRF Communication Network Officers

2. Communication as a strategic instrument.
Starting point
The success of NSRF programme depends greatly on an efficcient communication of its purpose and supports.
Communication as a strategic instrument.
Our main goal:
Raise the amount and quality of NSRF proposals / projects.
Keeping our publics
Informed,
Interested, and
Good willed.
NSRF Communication Network Officers

3. NSRF portuguese governance architecture
Ministerial Coordination Committee
Techical Coordination Committee
ESF Coordination and Certification Authority
ERDF / CF Coordination and Certification Authority
Strategical Coordination
Audit Authority
ESF OP
ERDF / CF OP
NSRF Communication Network Officers

4. NSRF portuguese communication governance architecture
Ministerial Coordination Committee
Techical Coordination Committee
Strategical Coordination
NSRF Communication Network Coordination
Permanent Member at Inio and Inform
ESF Coordination and Certification Authority
ESF Communication Network Coordination
Core Member at Inio
ERDF/CF Coordination and Certification Authority
ERDF/CF Communication Network Coordination
Core Member at Inform
ESF OP
ERDF/CF OP
NSRF Communication Network Officers

5. NSRF Portuguese Communication Network
NSFR Communication Network Officers

6. Principles, functions and functioning
Informal communication network » Respecting the autonomy of each entity;
Transparency / Sharing;
Team work » best resource usage.
Functions:
Definition, implementation and coordination of NSRF communication strategy and plans;
Assure articulation between plans » Assure the best resources usage;
Facilitate a common basic communication tool kit to all parts;
Work as a flowing communication channel between entities (sharing information, building bridges, facilitating partnerships).
Functioning:
4 meetings a year » sharing infomation (e.g. Inio and Inform), plans NSRF/ESF/ERDF/CF/OP;
Permanent contact within the network in order to develop and implement joint iniciatives.
NSRF Communication Network Officers

7. Practical examples
Joint iniciatives / common tools / best resource usage
NSRF website
Clipping and media qualitative analysis service
Media consultancy service
Image and video database
Radio program / Editorial supplement at national newspapers / ATM campaign
NSRF Bulletins and Reports
NSRF Communication Network Officers

8. Practical examples
Articulation between networks » Sharing » Best resource usage
Common exhibition » itinerancy
Roadshow » how to avoid 3 roadshows at the same time
Sharing good practices » how to make a low budget itinerant exhibition / how to make a media roadshow / how to promote seminars / how to use social media
Sharing events calendar » how to avoid an empty event
Respecting the autonomy of each entity and…
Assuring good articulation of messages and timmings
Avoiding overlapping costs of human resources, time and money
NSRF Communication Network Officers

9. Merging EU funds communication activities
The aim of the several funds serves the same purpose.
E.g. Portuguese Human Potential Agenda
The qualification of human resources contributes to the qualification of the economic tissue, and thus, the dinamization of the economy.
Is it possible?
Pros and cons
More coherent and strong E.U. / Cohesion Policy brand
More complexity » could bring uneficciency
But, the million euro question is…
Is there a true will to go through with it?
We are prepared!
ESF & ERDF » same goal
NSRF Communication Network Officers

10. THE SUM IS, DEFINITLY, BIGGER THAN THE PARTS!
NSFR Communication Network Officers

11. Thank you!
NSFR Communication Network Officers