1. Industry Facts }
$850
Million
“Per the MPAA, member studios lost $6.1 billion to worldwide piracy in 2005, around $2.4 billion to bootlegging, $1.4 billion to illegal copying and $2.3 billion to Internet piracy.”
Alliance of Motion Picture and Television Producers
Revenue from DVD sales is expected to fall to $12.9 billion, down $850 million from last year according to Adams Media Research.
Attention getter
Problems studios are having:
Finance
Getting money is difficult
Distribution
Switch to digital distribution
Piracy
Studios losing tons of money
Changing environment
Consumer habits are changing
Downloading (illegally/legally)
Netflix
Studios must adapt to these changes

2. What is Market Force? Project Background
Research Motion Picture Studio industry in the sales, marketing, finance, distribution, and piracy departments.
Develop questionnaire/discussion guide to unearth new customer insights and unmet needs to aid in the development of new product offerings.
Analyze data and organize into matrix to identify problems, urgency, feasibility, and possible solutions.
What they do and what they are wanting us to do and why
Background is how we are going to help with their requests
Back story
firstthen call this circumvented the receptionist
List of names
sent blind s
Questionnaire
(including urgency, willingness to pay, and feasibility).

3. How can Market Force get more involved in the studio industry?
New to the studio industry
Do not have the resources or contacts
Want to establish themselves in untapped markets
Analysis of content/data
conflicting data
Market Force wants to get involved but don’t know what they can do
What products they have that are applicable to the industry

4. Financing Distribution Marketing Piracy
Are studios making less expensive films because of the current economy?
Distribution
Problems with digital distribution
Marketing
Customer trends and attitudes are always changing.
Piracy
Is Disney’s new access code the right way to go?
Bring it to a boil
Evidence they can get into the market are these problems
Problems in the industry

5. Maintain current strategy
Options
Pursue other markets
Maintain current strategy
Develop products for studios

6. Interview Results 3 Problem Areas Product Placement Online Marketing
Piracy