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Published byBriana Parfitt Modified over 10 years ago
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The Spotlight is on YOU
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News Conferences Whats a news conference?
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News Conferences Why host a news conference?
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News Conference Format Podium Who speaks? Ground rules Opening statement Speakers Questions
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Preparing for a News Conference What do you want your audience to know? (YOUR MESSAGE) What questions will be asked? Location Inviting the media Pictures
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Tackling the Tough Questions If the news is bad, dont dance! How will you fix it? Reporters WILL ask the tough questions! Be prepared Make a bridge When things go bad
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Its a Wrap! Ending the News Conference 25 minutes TOPS Listen carefully No repeat questions Have a good exit No further questions Exits!
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Never Never Land Never say, no comment Never lie Never wear sunglasses
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Tips and Tricks Speakers should introduce themselves before they begin (name, spelling, title) More than 1 speaker? Consider a host Know what comments your speakers will make! Where to look when you speak!
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Questions
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