3. Lifetime Patient Value:
RESULTS
New Patient sign-ups: 19
Average cost per sign-up: $12.36
Spent: $234.84
All 19 conversions came from website traffic.
Lifetime Patient Value:
$2,400-$3,200
ROI:
1000+%

4. B to B Bravado

8. Social Circle

9. Shown to
“Friends of Fans”

11. Murray Orthodontics Free iPad Campaign
Results
Ad Spend (blog & offer): $1350
Appointment Requests: 24
Customer Lifetime Value: $6,000
Total customer value: $144,000
ROI: 10,000+%

12. Campaign Blueprint
Ask your customers, clients or patients to become fans of your Facebook page

13. Campaign Blueprint
Run your ads to “Friends of Fans” + targeting

14. Campaign Blueprint
3. Track results