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Social Media at Thomson Reuters Edward A. Friedland General Counsel, Legal November 3, 2011
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Social Media at Thomson Reuters Agenda General Observations Impact on the Legal Information Business Impact on the Media Business Online Brand Presence 2
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Social Media at Thomson Reuters 3
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Legal Information Business and Social Media Marketing & Communication New Product Development Recruiting Customer Support Customer Education and eLearning Internal Corporate and Employee Communication 5
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SOCIAL MEDIA ADVISORY BOARD OCTOBER 2011 HOW SOCIAL MEDIA IS CHANGING…WELL, EVERYTHING
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SURVEY OF ATTORNEYS - SOCIAL NETWORKING SITES AND SERVICES USED IN PAST 2 MONTHS (UNAIDED) 7 Top social networking sites used are Facebook, LinkedIn, Wikipedia and YouTube Attorneys from larger firms are more likely to use social networking sites, especially LinkedIn and Twitter Top social networking sites used are Facebook, LinkedIn, Wikipedia and YouTube Attorneys from larger firms are more likely to use social networking sites, especially LinkedIn and Twitter Statistically significant difference
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SOCIAL NETWORKING SITES AND SERVICES USED IN PAST 2 MONTHS (UNAIDED + AIDED) COMPANY CONFIDENTIAL8 After prompting, top social networking sites used are Wikipedia, Facebook, LinkedIn and YouTube Attorneys from larger firms are more likely to use social networking sites, especially Wikipedia, LinkedIn, Twitter and Martindale Connected After prompting, top social networking sites used are Wikipedia, Facebook, LinkedIn and YouTube Attorneys from larger firms are more likely to use social networking sites, especially Wikipedia, LinkedIn, Twitter and Martindale Connected Statistically significant difference
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Westlaw Insider Channel (www.youtube.com/user/WestlawInsider)www.youtube.com/user/WestlawInsider 9
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Social Media at Thomson Reuters 10 West Publishing – Circa 1981
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SOCIAL MEDIA AT THOMSON REUTERS Illinois twitter feed includes all Court levels (primarily their Supreme Court) Calendar information regarding oral arguments Notice of decisions being handed down 11
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Philadelphia Courts very active with social media Twitter Facebook presence SMS GooglePlus SOCIAL MEDIA AT THOMSON REUTERS 12
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SOCIAL MEDIA AT THOMSON REUTERS State Courts Developing SmartPhone Apps 13
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Judges Use Facebook for Campaigning SOCIAL MEDIA AT THOMSON REUTERS 14
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EDNY Social Media Presence PACER/ECF RSS Feed Twitter SOCIAL MEDIA AT THOMSON REUTERS 15
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Social Media at Thomson Reuters 16 West Publishing – Circa 1981
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SOCIAL MEDIA AT THOMSON REUTERS 17
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SOCIAL MEDIA AT THOMSON REUTERS
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Social Media at Thomson Reuters Journalism and Social Media Disintermediating the Flow of News and Data to Consumers Opens a Vast New Treasure Trove of Information Compressed News Cycle 19
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SOCIAL MEDIA AT THOMSON REUTERS
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Social Media at Thomson Reuters Online Brand Presence Traditional Publishers and Information Providers Competing with Wikis, Bloggers and Tweeters Reaction: Search for Online Credibility, Reliability and Accuracy 21
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EARNED MEDIA Earned media is what you get when you foster such a connection with someone that hes impelled to write a Yelp review, a blog post, a comment or a tweet, sharing their thoughts on your brand with their social network. – Lauren Drell, Mashable 22
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PERSONAL BRANDING 23
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INFLUENCE (PEER INDEX) 24
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INFLUENCE (KLOUT) 25
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SOCIAL INFLUENCE 26
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Social Media at Thomson Reuters Legal Opt Out Requests 27
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SOCIAL MEDIA AT THOMSON REUTERS
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