1. Cindy Bolt Group Vice President March 10, 2009
NASA Growth Strategy
Cindy Bolt
Group Vice President
March 10, 2009

2. NASA Growth Strategy
Leverage ELA/ULA business agreements in Oracle “enough” customers
Increase presence and value by selling Industry Solution Sets
Key to the Solution Set strategy is incorporating our Edge products
Refined field engagement process to align by NASA and prioritized with targets accounts
Establish Edge growth targets to reinforce importance
Customers are driving the need for Industry Solution Sets that include our Edge Solutions
Matt Mills, SVP, will say we have a very simple industry selling strategy……..sell ULA to Oracle enough customers and if not Oracle enough sell industry specific solutions to make them oracle enough to create the need for an ELA/ULA.

3. VCP Solutions (Value Chain Planning)
EBS Planning Products:
Oracle Demantra
Predictive Trade Planning
Deduction Settlement Mgmt
Trade Promotion Optimization
Demand Management
Advanced Forecasting & DM
Real Time S&OP
Strategic Network Optimization
Inventory Optimization
Advanced Supply Chain Planning
Constraint Based Optimization
Global Order Promising
Production Scheduling
Repetitive Manufacturing Optimization
Collaborative Planning
JDE Planning Products:
Oracle Demantra
Predictive Trade Planning
Deduction Settlement Mgmt
Trade Promotion Optimization
Demand Management
Advanced Forecasting & DM
Real Time S&OP
Strategic Network Optimization
Production and Distribution Plng
Collaborative Web Client
Order Promising
Production Scheduling
Repetitive Manufacturing Optimization
Production Scheduling - Process
Supply Chain Business Modeler
Advanced Planning Agent
DEMAND
SUPPLY
DEMAND
SUPPLY

4. OTM Solutions (Oracle Transportation Management)
Logistics
Inventory Management
Option: Mobile Supplyu Chain Applications
Option: Warehouse Management
Transportation Management
Option: Transportation Operations Management
Option: Logistics Inventory Visibility
Option: Forwarding and Brokerage
Option: Freight Payment, Billing and Claims
Option: Transportation Sourcing
Option: Transportation Cooperative Routing
Option: Fusion Transportation intelligence
Option: Fleet Management (NEW in FY09!)
Landed Cost Management (NEW in FY09!)
Global Trade Management (NEW in FY10!)
New Products
Fusion Transportation Intelligence (FY08)
Fleet Management Product Option (end of FY09)
Landed Cost Management (NEW in FY09)
Calculate actual and estimated landed cost at time of receipt of incoming shipments
Initially available for customers on EBS v. 12.1
Global Trade Management (NEW in FY10)
Export management
Global trade content
Denied party screening, compliance

5. PLM Solutions (Product LifeCycle Management)
Product Collaboration
Product Governance and Compliance
Product Cost Management
Product Quality Management
Product Portfolio Management
AutoVue Electro-Mechanical Professional
Food and Drug Administration Validation Pack
Engineering Data Management
Option: Variant Management
Product Lifecycle Management Data Mart
Product Lifecycle Management Business Intelligence
PLM Integration Products
Engineering Collaboration
MCAD Connector
ECAD Connector
CAD Library Connector
ERP Adapter
Content Catalog Connector
PLM for Process
Product Data Management for Process
Option: Formulation and Compliance for Process
Option: Product Supplier Collaboration for Process
New Product Development and Introduction for Process

6. GRC Solutions (Governance, Risk, and Compliance)
Risk & Compliance Mgmt
GRC Manager
Project Portfolio Mgmt
Controls Management
Application Access Controls
Application Configuration Controls
Policy Management
Learning Management
Policy & Procedure Portal
Content Management
Universal Content Mgmt
Universal Records Mgmt
Content Database
Records Database
Information Rights Mgmt
Identity & Access Mgmt
Access Manager
Identity Manager
Enterprise Single Sign-On
Virtual Directory
Change Management
Enterprise Manager
Data Audit
Audit Vault
Risk & Control Intelligence
Fusion GRC Intelligence
Operational Intelligence
BPEL Process Manager
Business Activity Monitoring
Business Intelligence Apps
Performance Mgmt
Hyperion Financial Mgmt
Hyperion Financial Data Quality Management
Hyperion Planning
Hyperion Strategic Finance
Hyperion Perf. Scorecard
Hyperion Profitability Mgmt
Industry Specific
iFlex Reveleus
iFlex Mantas
Clinical Trial Mgmt
Adverse Event Reporting
Data Security
Database Vault
Label Security
Advanced Security
Secure Enterprise Search

7. Outside-In Focused Solutions - Innovative Focusing on the Processes that Matter
Finance/GRC
Product Lifecycle Management
Aftermarket Sales and Service
Sales and Marketing
Human Resources
Logistics and Transportation Management
Order Management
Analysis
Integration
Production
Supply Chain Planning and Execution
Companies need to focus on outside-in processes in order to gain a sustainable competitive advantage. Outside-in processes focus on the consumers and customers. They focus on leveraging data and relationships from the outside to drive how the company operates on the inside and to drive value. Example of outside-in processes include: understanding customer insights, sensing and responding to customer demand, improving innovation, optimizing promotions, improving brand loyalty, eliminating stockouts, and building agile and responsive supply chains.

8. Outside-In Focused Solutions - Proven Enhanced By Acquisitions
Finance/GRC
Product Lifecycle Management
Aftermarket Sales and Service
Sales and Marketing
Human Resources
Logistics and Transportation Management
Order Management
Analysis
Integration
Production
Supply Chain Planning and Execution
Numetrix

9. Outside-In Focused Solutions – Value and Minimal Risk Used By Industry Leaders

10. NASA Industry Solution Set Program
Key component of Business Process Flows
Bundle of products and services that solve a business need and deliver industry specific value
Aligned teams that require partners engagement
Edge is often the entry point
Revenue visibility to drove growth

11. NASA Growth Strategy with Partners
Leverage ELA/ULA business agreements in Oracle “enough” customers
Engage with prime sales leads on strategy
Discuss with NASA management how to help drive the ELA/ULA to enable Partner presence
Increase presence and value by selling Industry Solution Sets
Engage with Alliance team to facilitate discussion of role (GTM and/or development)
Key to the Solution Set strategy is incorporating our Edge products
Engage with prime rep on holistic strategy and leverage the co- prime team for expertise…..fly in formation when required
Develop Edge implementation expertise to drive Business Process Flow discussions and solution set selling…not just a product sales
Invest in POC demand generation and Solution Set messaging
Matt Mills, SVP, will say we have a very simple industry selling strategy……..sell ULA to Oracle enough customers and if not Oracle enough sell industry specific solutions to make them oracle enough to create the need for an ELA/ULA.