1. Marketing and the Marketing Concept

2. Marketing The process of planning, pricing, promoting, selling,
distributing
ideas, goods or services to create exchanges that satisfy customers.

3. Terminology
Process…ongoing and changing Ideas, goods and services…what are these? Satisfy…what does this mean? Customers…who is this?

4. Marketing

5. AKA 5 P’s of Marketing

6. Planning
Which of the 5 P’s is this?

7. Selling

8. Foundations of Marketing
1. Business, management, entrepreneurship
2. Communication and interpersonal skills
3. Economics
4. Professional development

9. Seven Functions of Marketing
Distribution
Financing
Marketing Information Management
Pricing
Product/Service Management
Promotion
Selling

10. AKA 5 P’s of Marketing

11. Marketing

12. Distribution
…how do you get goods in customers’ hands.

13. Financing
…getting the money that is necessary to pay for setting up and running a business

14. Marketing Information Management
…gathering information, storing it and analyzing it

15. Pricing
…how much is charged for goods and services in order to make a profit

16. Product Service Management
…obtaining, developing, maintaining and improving a product or product mix

17. Promotion
…inform, persuade, or remind potential customers about a business’s products or services.

18. Selling
…provides customers with the goods and services they want

19. WHILE Marketing Concept
The idea that a business should strive to satisfy the customers’ needs and wants
WHILE
generating a profit for the firm.

20. Customer Relationship Management
Combines customer information (data) with customer service and marketing communications. Try to create more meaningful one-on-one (not necessarily face-to-face) communications with the customer.