1. September 18, 2018
The Center
for Nonprofit Resources

2. Heather Bradley
April 20, 2017

3. Tap into the collective wisdom
Access ideas, tools, processes, resources
Create connections
Create accountability
Heather Bradley
April 20, 2017

4. Heather Bradley
April 20, 2017

5. Tuesday November 27, 2018
October 16
Heather Bradley
April 20, 2017

6. Heather Bradley April 20, 2017 Goals
Tell people what we do with their donations
Recruit volunteers
Increase alumni giving online
100% Board participation
Specific campaign for a mission project
Introduce online giving
Introduce recurring donations
Raise specific dollar amount
Create awareness of specific projects
Year over year increase
Replace lost income
Community education on mission
Share and talk about good experiences
Heather Bradley
April 20, 2017

7. How do external events affect the campaign
Challenges
Sustain momentum
Competing priorities
How do external events affect the campaign
Negative perception of mission
First campaign
Technology
Differentiate yourself on social media
Competing with annual appeal
Heather Bradley
April 20, 2017

8. Meet Your Colleagues Heather Bradley April 20, 2017
Is the 2018 #GivingTuesdayNWO campaign the first day of giving for your organization?
Name
Organization
Heather Bradley
April 20, 2017

9. Heather Bradley
April 20, 2017

10. Does your organization schedule a day of giving
on a date other than #GivingTuesdayNWO?
Heather Bradley
April 20, 2017

11. MobileCause n=800
Even if you know how to create a fundraising plan for the year, with great capital campaigns and fundraising events, if you fail to properly plan your communication and donor engagement strategy, you are leaving valuable donation opportunities on the table.
Other big hurdles
24% said that developing a strategy was difficult
34% have a hard time deciding which tactics are best
Heather Bradley
April 20, 2017

12. Heather Bradley
April 20, 2017

13. fit into your organization’s annual fundraising strategy?
How does
#GivingTuesdayNWO
fit into your organization’s
annual fundraising strategy?
Heather Bradley
April 20, 2017

14. from #GivingTuesdayNWO?
How will you utilize
the next 60 days
to maximize results
from #GivingTuesdayNWO?
Heather Bradley
April 20, 2017

15. Heather Bradley
April 20, 2017

17. Accountability
Heather Bradley
April 20, 2017

18. Tuesday November 27, 2018
October 16
Heather Bradley
April 20, 2017

19. September 18, 2018
The Center
for Nonprofit Resources