1. Chapter Three Snapshots
The Tourism Host
Chapter Three Snapshots
Thursday February 14th

2. What is a Host? Did you know you are a host of tourism?
Host – people, communities,
or regions that entertain visiting guests

3. The Host’s Attitude
There are two ways that a host can react to tourists and tourism:
Positive and open
Negative and closed

4. Why would someone be negative and closed to tourism?
This can happen because of TOURISM ILLITERACY- this is an educational deficiency about tourism.

5. People can be illiterate in tourism in the sense that they
do not plan for tourism
do not see tourism as a benefit to the community
do not understand how to use the tourist dollar for community improvements
feel that tourists should not intrude on their way of life
These issues are hard to overcome as they probably stem from a bad experience.

6. What may prevent acceptance of tourists?
Crime and unwanted behaviour that comes with tourism.
Air, water, land, and noise pollution.
Over crowded roads, parks, shopping, restaurants, etc.
Resentment of tourists who do not follow local rules, or cultural/social norms
Inflation during high season
Unemployment after tourism season ends
Increase in cost of services such as police
Leakage

7. Leakage is a community’s need to import workers and goods in order to
sustain its tourism industry

8. What would the host think of Mr. Bean?

9. Benefits of Tourism for the Host
Diversified full-time and part-time jobs
Better choices in entertainment, shopping, and food service
Better roads, airports, and public transportation
Area beautification is kept up for tourism
Tourist dollars helps to bring down our taxes
Recreational and educational facilities built
Modernization
A favorable world image

10. What do people “get from” their vacations
What do people “get from” their vacations? What do they get for their money?
A: m_ _ _ _ _ _ s
Whether good or bad, this is what tourists take back from their vacation.

11. The Professional Tourism Host
To address issues with tourism illiteracy the government identified 10 critical human resource (the people who work in hospitality and tourism) issues:
Tourism viewed as not a true profession by society
Shortage of trained workers
Poor training practices
Poor attitudes and self image
High turnover
Poorly trained managers
Lack of recognition for education and training
Shrinking labour pool or workers under 35
Language barriers
Declining profits/increasing competition

12. Done!