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The American Dream 1950’s
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American Dream Perfect Family Perfect House Secure Job for Dad and Mom
Dad, Mom, 2 kids (boy and girl) Perfect House Decent size, with a yard, white picket fence TV in living room Secure Job for Dad and Mom
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Jobs Majority are no longer industrial workers (blue collar)
Business- sales, insurance, advertising (white collar) Job security GI Bill – Servicemen’s Readjustment Act
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Suburbs More $ from stable jobs Affordable automobiles
Work in cities not live in them Better schools, safe, healthy environment, neighbors
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Baby Boomers Men coming home from war
Large growth of babies born Medical advancements Typhoid Fever, Polio vaccines Not as many deaths
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Consumerism Shopping malls TVs McDonald’s, TV dinners, Coke
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Women Keeper of the suburban dream Wife, mother, housekeeper
1950 survey – 1/5 dissatisfied and bored Nurses, teachers, secretaries and going to college Less money, less opportunities
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Leisure More time and $ to relax and enjoy life
Men working 40 hrs a week, paid vacation Labor savers Dishwashers, washing machines, lawn mowers Sports: played and watched Pro baseball, football, basketball Books and magazines Romance novels, magazines, comic books
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Automobiles Cars and gas are less expensive More cars = more roads
Interstate highways Route 66 Traveling, shopping, drive in
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