1. GOVERNMENT COMMUNICATION TRAINING STRATEGIC FOCUS
By Tiisetso Ramotse

2. Legislative Framework and Supporting documents Commtask Report 2000
PRESENTATION OUTLINE
Strategic Focus
Objectives
Mandate
Legislative Framework and Supporting documents
Commtask Report 2000
Communication Approach

3. GOVERNMENT COMMUNICATION TRAINING AND DEVELOPMENT STRATEGIC FOCUS
PURPOSE:
This document outlines the strategic approach to the government communication training and development;
Its purpose is to provide what is entailed in the government communication training and development and the driving factors to this initiative;
To define all the processes in the rolling out of government communication training and development;
To bring an understanding to the approach in the delivery of government communication training and development.
Clarify roles and responsibilities as well as the audience likely to be affected by the communication training programmes.
Establish a common approach to communication training (Local Government).

4. COMMUNICATION TRAINING OBJECTIVES
To search for communication training content in government;
To identify training programme and qualifications relevant to government communication;
To plan and capacitate government communicators and messengers in government communication;
To identify and document stakeholders relevant to government communication training development.

5. MANDATE
The GCIS is mandated to professionalize government communication through identifying, coordinating and implementing effective training programmes for all government communicators.
GCIS builds competency and professionalization of government messengers.
The GCIS and stakeholders (CoGTA, Communicators, SAQA, NSG, PSETA, SALGA, and academic institutions, etc) have to agree on the government communication training approach.

6. LEGISLATIVE FRAMEWORK AND SUPPORTING DOCUMENTS:
The Government Communication Training and Development legislative framework and supporting documents are as follows:
The Constitution of the Republic of South Africa, 1996
The National Skills Development Act,97 of 1998
National Skills Development Plan
GCIS Communication Strategy
The Communications 2000 (Commtask Report): Recommendations: Personnel and training.
Government Communication Policy
Local Government Communication manual

7. COMMUNICATIONS (COMMTASK REPORT 2000)
The Communications 2000 (Commtask Report) lucidly advocates for the professionalization of government communicators. In recommendations 54 to 58, the Commtask Report is emphatic on the development of a set of professional employment criteria for the new stream of professional communicators.. The criteria will be based on experience in the communications field, training and completion of a qualifying course where necessary. Recommendation 57 of the Commtask 2000 is emphatic on the development of a qualifying course which shall contain the appropriate areas of expertice, with special emphasis on the following:
Media Liaison: an understanding of how Television, radio and newspapers work and how to prepare information for and liaise with media;
Marketing: an understanding of marketing and advertising, including the briefing process
Public Relations
Research: an understanding of research and how and when to commission it;

8. COMMUNICATIONS (COMMTASK REPORT 2000) CONT…
Communication Policy;
Information Technology: the ability to use and access Internet and other communication networks like social media to communicate the government messages;
Familiarity with the techniques for effective communication on TV and on radio;
Development communication
Crisis management
Protocol
Content Development
Rapid Response

9. GCIS COMMUNICATION TRAINING AND DEVELOPMENT
Government Communication Qualification
Trainees
Implementers 1
Develop and have an approved Government Communication Qualification for communicators.
Craft a Specialised Communication Training Manual for inducting political principals (National, Provincial and Local).
Communicators
MLOs
Spokespersons
Principals
GCIS
NSG
PSETA
CoGTA
SALGA 2
In-house communication induction
Covers the following content:
The government communication system (Including Fora)
Communication strategising process
Media engagement
Rapid Response
Crisis Management
Reputation Management
Development Communication
Communication Research
Social Media
Executives
GCIS Provinces facilitate with Core Teams:
Premiers’ Offices
Communication Training Approach in Government
STRATEGIC COMMUNICATION APPROACH
GCIS, will drive three strategic campaigns to support Government’s key priorities aligned to the five-year message.
The selected campaigns will resonate with all South Africans as they directly respond to their immediate concerns. This is backed up by GCIS communication research findings and evidence-based fieldwork conducted by communication officers.
The following key campaigns will be led and implemented by GCIS over the next seven months, from June to December 2017 – and thereafter reviewed.
Creation of Jobs
Gender-based violence
Anti-corruption
Fighting crime

10. Government Communication Qualification cont…
Trainees
Implementers 3
Coordinate Service Providers Training
Identify and update the Communication Training Service Providers’ database
GCIS shares information on these service providers with all other stakeholders for them to facilitate the training process.
The recommended Service Providers cover broad communication areas as per client request.
Government Communicators
MLOS
Spokespersons
Principals
Recommended Service Providers
Communication Training Approach in Government
STRATEGIC COMMUNICATION APPROACH
GCIS, will drive three strategic campaigns to support Government’s key priorities aligned to the five-year message.
The selected campaigns will resonate with all South Africans as they directly respond to their immediate concerns. This is backed up by GCIS communication research findings and evidence-based fieldwork conducted by communication officers.
The following key campaigns will be led and implemented by GCIS over the next seven months, from June to December 2017 – and thereafter reviewed.
Creation of Jobs
Gender-based violence
Anti-corruption
Fighting crime

11. Ndo livhuwa / Ro livhuwa
Ke a leboga
Ke a leboha
Inkomu
Dankie
Thank you
Ngiyathokoza
Siyabonga
Ndo livhuwa / Ro livhuwa
Ke a leboga
Enkosi
Ngiyabonga