1. Where to find information…

2. What topics this presentation covers: Strategic Planning Developing a Business Plan Developing a Marketing Plan Risk Management Corporate Sponsorship PESTLE Analysis SWOT Analysis Industry Analysis - where to find reports 2

3. Strategic planning is an essential process for every business. A Strategic Plan sets the direction for the business over an extended time (e.g. 3-5 years or longer). It defines the goals for the business, what the business will do and how it will do it. http://www.smallbiz.nsw.gov.au/run/strategy/strategy/Pages/default.aspx

4. 4 http://www.buzzle.com/articles/288379.html

5. A Business Plan is a one-to-two year subset of the Strategic Plan - it describes in greater detail how the business will progress its strategy. It outlines the business, its objectives, strategies, target market and financial forecasts. 5

6. Business Plan Template 6 http://www.smallbusiness.wa.gov.au/business-plan/

7. 7 http://www.business.gov.au/Information/business-plan-template-and-guide/Pages/default.aspx Business Plan Template

8. A Marketing Plan is a component of a Business Plan. It outlines your marketing strategies to attract new clients and keep existing ones. It involves an in-depth industry analysis.

9. 9 http://www.smallbusiness.wa.gov.au/marketing-plan/

10. 10 http://www.business.qld.gov.au/business/running/marketing/write-implement-marketing-plan

11. The process of identifying risks, assessing risks and developing strategies to manage risks is known as risk management. By understanding potential risks and finding ways to minimise their impacts, helps a business to recover quickly if an incident occurs. A Risk Management Plan (Emergency Management & Recovery Plan) should detail a strategy for dealing with risks e.g. floods, fires, earthquakes, etc. http://www.business.qld.gov.au/business/running/risk-management/risk-management-plan-business-impact-analysis

12. 12 http://www.business.qld.gov.au/business/running/risk-management/risk-management-plan-business-impact-analysis

13. 13 http://www.business.gov.au/BusinessTopics/emergencymanagementandrecovery/pages/default.aspx

14. Sponsorship is defined as an investment which yields a commercial return for the sponsor. A sponsorship strategy is a document that outlines the target markets, objectives for sponsorships and specific strategies to achieve these goals. This document is closely linked to the marketing strategy. 14

15. 15 http://www.powersponsorship.com/

16. 16 http://www.sponsorshiphq.com/templates/shq/page/page_standard.php?secID=73

17. A tool by which the business environment is evaluated to determine the suitability of the current environment prior to starting a new business. It is an environmental scan which considers the following factors: Political: e.g. government policies Economic: e.g. home/overseas economy situation & trends Social: e.g. lifestyle trends Technological: e.g. technological advances Legal: e.g. current/future legislation Environmental: e.g. environmental legislation 17 http://pne-development.org/store/1335358241.158LID0.pdf

18. PESTLE = Political, Economic, Social, Technological, Legal, Environmental Factors (in Australia) 18

19. Search Results 19

20. Full Text of Report Overview Available 20

21. 21 Citation Information Available in APA

22. A SWOT analysis is used to identify the internal and external factors which will affect a business in both a positive and negative way. Internal factors are strengths and weaknesses and external factors are opportunities or threats. It can be used to help assess a proposed new purchase of a business. 22

23. 23 http://www.business.qld.gov.au/business/starting/market-customer-research/swot-analysis/example-swot-analysis

24. 24 Search Ebscohost for SWOT Analysis Reports

26. ABS: www.abs.gov.au 26

27. ABS > Services 27

28. ABS > Services > Small Business 28

29. 29 Useful Documents…

30. Measures of Australias Progress 2013 30

31. 2012 Year Book Australia 31

32. ABS: www.abs.gov.au 32

33. Topics @ a Glance: Economy / Industry 33

34. Western Australia at a Glance 34

36. Nielsen Australia: Market Research Company -News & Reports- 36 http://au.acnielsen.com/site/index.shtml

37. IBISWorld: Market Research Company 37 www.ibisworld.com.au/industry/home.aspx

39. Australian Trade Commission: Austrade 39 http://www.austrade.gov.au/Invest/Reports-Resources

40. 40 2013 Benchmark Report This report from the Australian Trade Commission provides a comprehensive overview of Australia's performance across a wide range of economic and social indicators.

41. 41 Finally, Library Books on Business Plans - for background information Call Number: 658.4012

42. Contact me via email: nancy.stokes@central.wa.edu.au 42