1. “Reading”/Diagnosing Organizations (as last steps in metaphorical analysis)
Objective: not to favor one metaphorical view but:
Seek comprehensiveness
Seek tighter integration
Ask better questions vis-à-vis your role in the organiztion
Establish story-line among pertinent metaphors…
…in sequence select one as dominant and others as supportive; consider the questions that arise from each frame…
...make some concluding determinations

2. Plot “all” ideas by social purpose of organization . . . .
To encourage
social change . . . .
Dots represent
particular
theories
To preserve
existing social
order

3. Plot “all” ideas by the nature of social knowledge
Classify “all” ideas
by social purpose of
organization
Dots represent
particular
theories . . . . . .
Subjective (socially constructed)
Objective
(hard & fast)

4. (Burrell and) Morgan’s Paradigms
change . . .
Radical Humanist
Radical Structural
subjective
objective . .
Interpretive
Functionalist . .
Query: Where do the various metaphor fit?
keep status quo