1. Introduction to Intellectual Property

2. you begin…
Before
You are about to journey into the world of IP. The following presentation will introduce you to the strategic value of IP and how it applies to your research, your inventions or innovation, and your artistic creations.

3. you begin…
Before
You will learn about the five main types of intellectual property rights (IPRs) administered by the Canadian Intellectual Property Office (CIPO). CIPO plays a key role in supporting Canada’s innovation and productivity by delivering and granting quality and timely IP rights. Pay attention to this icon. Simply click on it to reveal more information. Try it! 3

4. Canadian IP at a glance Patents Trade-marks Copyrights
Walkie Talkie, Insulin Process
Trade-marks
BlackBerry, BeaverTails
Copyrights
Recordings by The Tragically Hip, Anne of Green Gables (book content)
Industrial Designs
Bombardier Snowmobile, Hockey Goalie Mask
Integrated Circuit Topography
Canadarm (Mechanical arm)

5. Patents
New inventions or any new and useful improvement of an existing invention
Novel: must be new, first in the world
Useful: functional and operative
Inventive: must show ingenuity and must not be obvious to someone of average skill in the field of invention 6

6. What can you patent Using a door lock as an example
A Product: a door lock
A Composition: a chemical composition in lubricants for door locks
An Apparatus: a machine for making door locks
A Process: a method for making door locks
… or an improvement on any of these

7. improvements to existing patented inventions
Did you know?
90%
of patents are for
improvements to existing patented inventions

8. Find three improvements 1926 1976
Use your mouse to find what’s different.
1926
1976

9. Find three improvements 1926 1976
Use your mouse to find what’s different.
1926
1976

10. Famous Canadian patents: Snowmobile
“Some day, I will invent a little machine that will glide over the snow and will even allow me to go up hills.”
J. Armand Bombardier
Patent application no Registered June 29, 1937
© Musée J. Armand Bombardier

11. bell? Does he ring a Patent Year number issued Title
Improvements in electrics telephony
Patent Year number issued Title
Improvements in electrics telephony
Improvements in electrics telephony
Reproducing sounds from phonograph records
Reproducing sounds from phonograph records
Alexander Graham Bell

12. Trade-marks
A word (or words), a design, or a combination of these used to distinguish the goods and services of one person or organization from
those of others in the marketplace

13. How many trade-marks can you see?
around you
Look
How many trade-marks can you see?

14. brand Trade-marks can be used to uniquely identify a
Petro-Canada holds the Team sponsorship rights for the Vancouver 2010 Olympic and Paralympic games. You will see this logo on our Canadian athletes.

15. Canadian brands ranking 2008
Best
Canadian brands ranking 2008
Rank
Brand
2008 brand value (C$ million) 1
BlackBerry 2
RBC 3
TD Canada Trust 4
Shoppers Drug Mart 5
Petro-Canada 6
Manulife 7
Bell 8
Scotiabank 9
Canadian Tire 10
Tim Hortons
Source: Interbrand Canada

16. protection Trade-mark
In today’s competitive global marketplace, branding often becomes the most important aspect of a business or an organization.
Registering a trade-mark has important advantages in Canada:
It provides proof of ownership
It allows you to flag infringement under the Trade-marks Act
It prevents others from adopting a similar trade-mark
It makes licensing your products and services easier

17. Copyrights
Rights derived from any original literary, dramatic, musical or artistic work can be registered from the moment this work is created.

18. copyrights The world of
Copyright is automatic upon creation. However, it’s a good idea to:
Have your original work witnessed and dated
Register your copyright
Use proper marking for your copyright ©
Document details of any collaboration in respect of the work

19. Copyright- protected
Canadian works

20. Canadian works
Copyright- protected

21. Industrial designs
The visual features of shape, configuration, pattern or ornament (or any combination of these features) applied to a finished article made by hand, tool or machine.

22. Features that appeal to the eye Design must be original
Can be two- or three-dimensional

23. Designs
Designs, such as those featured in these products, are known for their visual appeal.

24. Integrated Circuit Topographies (ICTs)
3-D configuration of electronic circuits embodied in integrated- circuit products or layout designs.

25. Integrated Circuit Topographies (ICTs)
Used in many technologies, such as:
Computers
Automobiles
Pacemakers
Industrial robots
Cameras
Spacecraft
The Canadarm is being used to install the shuttle docking port on MIR. Photo: NASA

26. IP The behind the BlackBerry Patent Patent CA 2508239 Trade-mark
A display for a handheld computing device includes a display panel; a circuit board carrying display electronics for the display panel; a cover assembly securing the display panel to the circuit board; and a resilient layer adhered to the circuit board for securing the display to the computing device.
Inventors: HOLMES, CHEN, SIMOES
Owner: RESEARCH IN MOTION LIMITED
Trade-mark
Trade-mark Registration TMA
Wares/Services: Electronic handheld units
Registrant: BlackBerry Limited
Industrial Design
Industrial Design Registration
Title: Handheld Electronic Device
Registrant: RESEARCH IN MOTION LIMITED

27. IP The Canadian system at a glance Patents Trade-marks Copyrights
Industrial designs
Integrated Circuit Topographies
Term
Up to 20 years after filing
Renewable 15-year period
Generally life plus 50 years
Up to 10 years
10 years
Protection
Apply nationally
Automatic, apply internationally (but registration can be sought in Canada)
Protects against
Use, sale, manufacture
Use
Copying, reproducing
Manufacture, sale, rent or importation
What is protected
Inventions
Identity of your products and services: words, symbols and designs
Original literary, artistic, musical and dramatic works, and other subject matters: sound recordings, performances, communication signals
Visual appearance of a product: ornamentation, shape, pattern, configuration
Original integrated circuit layout designs

28. Benefits of doing IP searches Identify trends and new developments
Generate new ideas
Gain competitive intelligence
License new products
Solve technical problems
Identify manufacturing partners
Visit to access the CIPO IP databases

29. Congratulations!
You have completed the introduction to intellectual property.
Time to test your knowledge! Get ready to complete the IP Quiz.

30. Contact us
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