1. CONSUMER CENTRICITY THE LOOK OF THE SEASON

3. Rapidly changing India
Growing GDP
Rapid Urbanization
An explosion of choices and brands
Mushrooming of shopping destinations
Rise of ecommerce

4. Latest fashion trends image
Shift in mindset
MORE THAN
50%
OF URBAN CONSUMERS STRIVE TO KEEP UP WITH THE LATEST TRENDS
(& GROWING BY 13%)
Latest fashion trends image
Source : KANTAR IMRB’s TGI

5. Grooming is an important ingredient to success
TGI’14
TGI’16
Growth
BEING WELL GROOMED IS ESSENTIAL TO BEING SUCCESSFUL
47%
53%
12%
Source : KANTAR IMRB’s TGI

6. THE CONSUMER LANDSCAPE

7. 1
The Changing Physicality
of Indian Consumers !

8. The Growing Stature 165 cms 5 feet 5 inches 153 cms 5 feet 1 inch
1914
2014
1914
2014

9. 27% 56% 17% OVERWEIGHT/OBESE Weighty matters Proportion of Obesity
Men 19%
Women %
27%
UNDERWEIGHT
56%
NORMAL
17% OVERWEIGHT/OBESE
Source: KANTAR IMRB’s TGI

10. Size does matter! Sizes differ with brands
My size is not available in some brands
I need to alter it before buying
Source : KANTAR IMRB study on Wardrobe

11. 2
Men are from Venus too !

12. $ 750 Million INDIAN MALE GROOMING MARKET HAS CROSSED
Source : KANTAR IMRB’s TGI
Source: TGI

13. Growing vanity consciousness
Among Men
TGI ‘14
TGI’16
Growth
IT IS IMPORTANT TO BE ATTRACTIVE TO THE OPPOSITE SEX
44%
50%
14%
Source : KANTAR IMRB’s TGI

14. 11% 17% 8% 13% 3% 180% And work for it! % of Men Visiting Salon
Y-O-Y Growth
For Facial
11%
17%
Waxing/Threading 8%
13%
Make up for special occasions 3%
180%
Source : KANTAR IMRB’s TGI
Source: KANTAR IMRB’s TGI

15. 5 4 3 2 Bulging Wardrobe Average Numbers owned Type of garment
Full Sleeve shirts 5
Half Sleeve Shirts 4
Trousers
T-Shirts
Jeans 3
Kurtas
Track Pants 2
Shorts
Source : KANTAR IMRB study on Male Wardrobe

16. 3
Variety is Spice of Life

17. Variety in clothing is gender agnostic today
Purchased in last 1 year
% of Women
Salwar Kameez
29%
Sarees
48%
T- Shirts 7%
Dresses/Skirts 4%
Purchased in last 1 year
% of Men
Ready-made Shirts
68%
T-Shirts
57%
Ready-made Trousers
52%
Jackets/ Suits
23%
Source: KANTAR IMRB’s TGI
Source: KANTAR IMRB’s TGI

18. 4
Fashion, the new FMCG!

19. Busier, more active lifestyles
2 ADDITIONAL HOURS
SPENT OUT OF HOME
FREQUENCY OF BUYING APPARELS
MEN
48DAYS
WOMEN
62DAYS
Source: KANTAR IMRB’s E-Commerce Panel

20. It’s the age of the complete ‘look’
INVOICE 1
INVOICE 2
Bomber Jacket With Sleeve Patch
Indian Truck Tee – Grey
Light Weight Pocket T-Shirt
Jorden Muscle Vest – Blue and Yellow
Luke Party Shirt – Blue and Maroon
Chroma Thong 5 Flip Flops
Marsh Colored Pants – Red
Chronograph Watch – Black/Silver
Spicoli Sunglasses
Traver Combo of 3 Briefs
Source: KANTAR IMRB’s E-Commerce Panel
Source:KANTAR IMRB’s ecommerce shopping panel

21. ACCESSORIES DEFINING STYLE…

22. Accessorizing defines Styling
45%
CONSIDER ACCESSORIES TO BE VERY IMPORTANT
Source: KANTAR IMRB’s TGI

23. And its not just for Women
A YEAR OLD URBAN MAN TODAY OWNS
4 PAIRS OF SHOES
ON AVERAGE
MEN BUY
ONE PAIR OF SHOES EVERY 3-4 MONTHS
SPEND AROUND
RS.1200 PER BUY
Source: KANTAR IMRB’s E-Commerce Panel

24. SELFIE TIME..

25. Need my perfect selfie! Source: KANTAR IMRB’s TGI

26. Instantcy… always looking for a change
TGI ’14
TGI’16
Growth
IT IS IMPORTANT TO CHANGE JOBS FREQUENTLY FOR A FASTER CAREER GROWTH
44%
52%
18%
It is important to have a lasting relationship with husband/wife
Source: KANTAR IMRB’s TGI

27. DON’T KID ME ..

28. 1 IN 5 KIDS THEMSELVES DECIDE WHAT CLOTHES TO BUY..
Source: KANTAR IMRB’s KIDSCAN

29. Accessorizing defines Styling
40%
OF THE KIDS
PARENTS ALWAYS ASK FOR AND FOLLOW THEIR OPINION WHILE BUYING CLOTHES
Source: KANTAR IMRB’s KIDSCAN

30. Accessories integral even for the kids
Source: KANTAR IMRB’s KIDSCAN
Source: KANTAR IMRB’s KIDSCAN

31. Age is just a number..
40 + WOMEN
Source: KANTAR IMRB’s TGI

32. REDISCOVERING THEMSELVES

33. GEOGRAPHY IS HISTORY – THE TOWN CLASS DIVIDE IS NON-EXISTENT TODAY!

34. The growth hub for fashion today
BUYER PROPORTION
MEN’S WEAR
WOMEN’S WEAR
Metros
27%
29%
10-40 L
13%
15%
< 10 lack
61%
56%
IN <10 LAKH TOWNS
Buying Frequency
(in month out of 6 months)
3.2
3.1
Average Spends
2740
1983
Source: KANTAR IMRB’s E-Commerce Panel

35. FASHION IS ALL AROUND US
“Fashion is the armour to survive the reality of
everyday life.”