1. Blogging for Business Lesley Morrissey

2. Lesleywriter Why blog? Share knowledge Educate others Develop your reputation as an expert Keep your website updated and fresh Create content for social media

3. Lesleywriter What to blog Tips or How to items 3 mistakes people make … around your expertise Comment on relevant news or industry situations Answer a question youre often asked

4. Lesleywriter What else to blog Review a relevant book, video, course Simplify an aspect of your business for non- experts Explain why youre different to other people in your business Interview someone relevant to your business

5. Lesleywriter Even more blog ideas … Post a testimonial youve received Talk about one of your suppliers – only ever positively Give information on a special offer or new product launch Post statistics about your success Wow! Fantastic Service! 27% increase

6. Lesleywriter How to blog Talk to someone else who writes better than you do Do a video and post that (YouTube) Write it yourself Do an audio recording and post that (Audioboo) Post an infographic

7. Lesleywriter How long should a blog be? As long as it needs to be to get your message across Nearly 500 words Nearly 70 words

8. Lesleywriter How often should you blog? Anything from daily to monthly I recommend: 2-3 times a month as a minimum

9. Lesleywriter On your own website – adds fresh content and search engines love it On a dedicated blog (ideally linked to your website) As a guest blogger On open blogs Where to blog

10. Lesleywriter Tips to make your blog a good marketing tool Add images to give the words life and energy Add tags (keywords) to improve SEO Promote on social media – not just on the day you post, but again and again (unless its topical) – and always include a link back Marketing, Promotion

11. Lesleywriter Making one blog go much further Turn the blog into a set of tips to post on social media Use the blog as a newsletter Turn 2 or 3 blogs into an article, report or white paper Collate a series of blogs into an ebook Restructure it as a webinar Offer it as a free video tutorial on your website (and YouTube)

12. Lesleywriter Finally … Never write anything you would not want your clients to read

13. Lesleywriter Strategy One Strategy Two Improve your online marketing www.3andahalfsteps.com www.stepbystep-onlinemarketing.com