1. A critical tool for development
Marketing
A critical tool for development

2. Non-profit vs. For-profit

3. Non-profit vs. For-profit
Same Recipe Different Ingredients:
Legal / Tax Basis
Governance
Monetary

4. Difference Between… Advertising Promotions Publicity Public Relations
Marketing
Sales

5. Living Opps Mission
The Living Opportunities mission is to support people with developmental disabilities to work for the same employers, live in the same neighborhoods, and have the same experiences everyone aspires to in our community.

6. Real People
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7. Real Jobs
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8. Message Development Goals: Build awareness Ignite the passion
Incite action

9. Branding
Consistent message
Organizations impression

11. Real People. Real Jobs. Real Life.

14. Studio Video
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16. Tools The image that the community sees of your organization Videos
Fact Sheets
Newsletters
Board Business Cards
Invites
Brochures
Annual Reports

17. Luncheon Invite

18. Company Brochure

19. Annual Report

23. Development Process: Cultivating Relationships
TOURS!
Tour Sponsors:
Answer Page Blackstone Audio, Inc. Bliss Sequoia Insurance & Risk Advisors Interim Healthcare Jackson County New Car Dealers Assoc. Pacific Power

24. Social Media & Web Presence
Connect with your donors / supporters where they are
Be findable online
Don’t jump on every new option “band wagon”
Have a single gatekeeper

25. Social Media Explained

26. Finding the Budget

27. HR Spots
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28. Sponsors Premier Gold Silver Bronze Tour
Charter Communications ♦ KDRV – NewsWatch 12 ♦ Snapshot Group
Gold
Cutler Investment Group, LLC ♦ Valley Immediate Care
Dr. Mike Hall – Southern Oregon Endodontics
Silver
United Risk Solutions ♦ Regence Blue Cross Blue Shield
Bronze
Ashland Springs Hotel ♦ Avista Utilities ♦ BCW Enterprises
Grange Co-op ♦ Huycke, O’Connor, Jarvis, Dreyer, Davis & Glatte
OPUS Broadcasting ♦ PacificSource Health Plans ♦ PremierWest
Terra Firma Home
Tour
Answer Page ♦ Blackstone Audio, Inc. ♦ Bliss Sequoia Insurance & Risk Advisors Interim Healthcare ♦ Jackson County New Car Dealers Assoc. ♦ Pacific Power

29. Real People. Real Jobs. Real Life.