2. Sanmarg, ‘the righteous path’ has adhered to its name and the principles of the founder.
Sanmarg, established in 1946 to promote humanity & righteousness.
Sanmarg, today through its unbiased & straight-forward journalism has inched its way to the top defying all impediments.
Sanmarg, believes in Reader First & Reader Always.

3. Where are we today?
Q1 2010
Q1 2011
% Growth
Any Bengali Daily
10230
9667
-5.50 %
Any English Daily
1563
1594
1.98 %
Any Hindi Daily
673
736
9.36%
Sanmarg
455
502
10.33 %
In a growing market for Hindi Publications we not only lead this growth but are growing faster than the market…
Source: IRS Q1 2011

4. Highlights
Today, we are the most widely circulated Hindi Daily in Bengal with a readership that is over 5,00, 000.
Highest percentage of sole readership (83%). No other English or language Daily enjoys such high brand loyalty.
AIR: 510, TR 1326.
Readership in West Bengal:
AIR:238, TR: 483, Readership in SEC A1, A2, B1, B2.
Readership in the top decision making age group of 20 years to 39 years:
AIR: 250, TR: 658.

5. Our Performance across Income Groups
Sanmarg
TOI - Kolkata
Telegraph
Statesman
ABP
Bartaman
Sample
256
509
930
169
2827
1123
Est. Individuals (000s)
502
630
1035
199
6048
2926
MHI
% of Total Readership
Upto Rs.500 -
0.2
0.3
Rs.501 to Rs.1000
1.4
2.4
Rs.1001 to Rs.1500
0.5
0.6
2.7
3.2
Rs.1501 to Rs.2000
1.1
1.9 9
11.9
Rs.2001 to Rs.3000
6.7
1.7
12.4
12.3
Rs.3001 to Rs.4000
15.9
4.9
4.2
0.9
13.2
14.5
Rs.4001 to Rs.5000
5.6
6.5
7.8
10.1
Rs.5001 to Rs.6000
12.0
6.2
7.6
7.4
9.1
Rs.6001 to Rs.8000
15.3
11.3
8.2
10.4
Rs.8001 to Rs.10000
16.1
17.6
18.5
10.7
9.6
Rs to Rs.12000
5.8
7.3
4.4
3.7
3.8
Rs to Rs.15000
5.4
9.3
7.5
12.6
5.5
Rs to Rs.20000
4.8
8.3
9.5
Rs to Rs.30000
4.0
8.6
14.3
Rs to Rs.40000
2.5
6.9
6.8
2.8
1.5
Rs to Rs.60000 4
5.9
4.3 1
Rs to Rs.80000 *
Rs to Rs
0.1 Rs
3.4

6. Today we help numerous ‘big brands’ carry their messages to the consumer …
A few examples…

9. Keeping our readers informed…
Monday ~ Disha ~ Career and Education
Tuesday ~ Dhram Sanskiti ~ Short stories on mythology & religion
Wednesday ~ Manoranjan ~ Stories for Children
Thursday ~ Sanjivini ~ Healthcare and hygine
Friday ~ Raag rang ~ Bollywood, Tollywood and Hollywood
Saturday ~ Citilife ~ Happenings in Kolkata
Sunday ~ Ravivarya ~ Sunday pull out across varied topic.

11. Sanmarg today
Making forays to become a 360 degree communication powerhouse in the east…

12. Brand Activation Activity Brand Property Management
Publications
Dailies
Books & Periodicals
Digital
Web news
Content downloads
E-commerce
Events
Brand Activation Activity
Brand Property Management

13. Digital Our website www.sanmarg.in is live and updated daily
We intend to take it to the mobile platform over the next few months, we have opened negotiation with the service providers
Our long term intent is to offer advertisers a combined package for the daily and the net
Once re-vamped we will offer a gamut of e-commerce activities

14. Events
Established in 2004
In a short while it has already established a niche for itself and today has already established two properties:
Ram Avtar Gupta Prathibha Puraskar
Aparajita Awards ~ A FICCI-Flo initiative
Working on Kolkata’s first ‘designer hunt programme’ with Sawansukha Jewellers
Companies such as Titan and the Future Group currently working on projects at Kolkata with us …