1. A different world, a different worldview.
MILLENNIALS
A different world, a different worldview.

2. Who are they?
Millennials have grown up in a time of rapid change, giving them a set of priorities and expectations sharply different from previous generations. Born Between

3. Why are they important?
Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come.

4. A Larger Cohort
The Millennials generation is biggest in us US history

5. Social and Connected
The online world - and social media in particular - have given the Millennials a platform to reach the world.

6. Beyond the Brand
When marketing to Millennials, a strong brand isn't enough to lock in a sale.
Quality is still key for Millennials, but price is a more important factor than it is for other generations.

7. Game Changer
Millenniums is the fuel which can take you from Garage to Mountain View.

8. Wellness Sector
For Millennials, wellness is a daily, active pursuit. They’re exercising more, eating smarter and smoking less than previous generations. They’re using apps to track training data, and online information to find the healthiest foods. And this is one space where they’re willing to spend money on compelling brands.
Growth in sales of Athletic Gear YOY

9. The Millennial Marketing Manual

10. Use language millennials understand & love to use
If You Want to Attract Millennials, Speak Their Language ... Take the time to understand the everyday lingo of this large audience if you want to be in ... Like many generations before them, millennials want their own language

11. Original content brings in more attention
Netflix announced it is spending $8 billion on original content for 2018.
79% of American Millennials favor Netflix over other streaming apps - LendEDU

12. Be where the millennials are
Americans ages 18 to 24 are substantially more likely to use platforms such as Snapchat, Instagram and Twitter even when compared with those in their mid- to late-20s.
These differences are especially notable when it comes to Snapchat: 78% of 18- to 24-year-olds are Snapchat users, but that share falls to 54% among those ages 25 to 29.

13. Keep them constantly updated
These days “millennials” are fuelled by the endless opportunity for self-promotion and self-reflection on social media.
A 2016 study by Adestra shows that 73 percent of millennials -- the generation with the most buying power on the planet -- prefer getting information from businesses over any other communications channel.

14. Key Takeaways
The Millennial generation is the largest* in history and as they reach their prime working and spending years, their impact on the economy is going to be huge.
They shown different attitudes to ownership that have helped spawn what’s being called a “sharing economy.”
They are dedicated to wellness, devoting time and money to exercising and eating right.
Some studies have shown that targeting Millennials is the best way to reaching Gen X indirectly**.
To reach Millennials think like Millennials and be Millennials.
*Data Only from US, CA, IN ** Source: Statistia

15. Questions?

16. THANK YOU!