1. Ulla Sirkeinen Member of the EESC 12.11.2014
European industries and the ongoing process of change: What challenges and opportunities?
Ulla Sirkeinen
Member of the EESC

2. Challenges Secure growth and jobs
Convince business to invest in the EU
Favourable and predictable environment for business
Green economy
Stimulate, finance innovation
EU: Mainstream policy areas
MS: Ensure soft and hard infrastructure

3. Challenges (2) Role of services Reduce energy costs
International value chains
20% target?
Unfinished work, implementation

4. Opportunities Capture value added for 20% target
Greening as business and competitive feature
More new tech, knowledge based, high value added
Key positions in global value chains
Services as productivity drivers and in own right

5. Opportunities (2) To drive innovation: healthy competition
Concentrate R&D finance to six cross-cutting areas + big data, robotics, 3-D printing etc.
Enhance regional initiatives
Include all players – employers, employees +
Renew EU governance structures: leadership, mainstreaming, competitiveness scrutiny.