1. Using Mobile Device Data for
Better Transit and Transportation Planning
Scott Spaulding, SBCAG
Kevin Johnson, Fehr & Peers

2. If you work in Downtown Santa Barbara,
where do you live?
Talk about how you can dig into the data and that 162 zones don’t lend themselves to presentation.

3. If you work in Goleta, where do you live?
Talk about how you can dig into the data and that 162 zones don’t lend themselves to presentation.

4. If you live in Lompoc, where do you work?
Talk about how you can dig into the data and that 162 zones don’t lend themselves to presentation.

5. Destination of Trips from UCSB

6. Zone 168
Zone 169

7. Destination of Trips from Corporate Park North of Hollister in Goleta

8. Destination of Trips from South of Hollister in Goleta

9. How do people access an area?

10. What ramps are freeway trips taking?

11. Who are the users of a facility?
This data was collected for a bike/ped project and used to determine if there was enough local demand and short trips that might potentially shift to bike/ped if improvements were made.

12. Where are shoppers coming from?

13. Who are the users of a freeway facility?

14. Using Mobile Device Data Better Transit and Transportation Planning
for
Better Transit and Transportation Planning