1. PossibleNOW Strategic Marketing Plan
POSSIBLENOW.COM // STRATEGIC MARKETING
SPEAKERS // SCOTT FREY, ROB TATE
STRATEGIC
MARKETING
PossibleNOW Strategic Marketing Plan
POSSIBLENOW // SCOTT FREY, PRESIDENT
// ROB TATE, DIRECTOR OF SALES

2. 01 OVERVIEW Executive POSSIBLENOW.COM // STRATEGIC MARKETING
SPEAKERS // SCOTT FREY, ROB TATE 01
Executive
OVERVIEW

3. Looking ahead, the challenge has shifted
POSSIBLENOW.COM // STRATEGIC MARKETING
SPEAKERS // SCOTT FREY, ROB TATE
Looking ahead, the challenge has shifted
Since its marketplace launch three years ago, MyPreferences has earned a fast-growing client base, strategic partnerships with national marketing service providers and a place in the marketing vernacular. Its rise is notable not only in bottom-line business terms but as part of the larger shift towards permission-based marketing and the idea that the spray-and-pray, monologue communications model is dead. As such, PossibleNOW holds a unique position as a leader in personalization, privacy and preference management.
Looking ahead, the challenge has now shifted.
New competitors have entered the space and a broad community of ESP and MSP service providers has adopted (or co-opted) our preference management messaging.
Enterprise-class companies demonstrate a greater awareness of the customer experience challenges before them and are seeking sophisticated, seamless solutions to address their needs.
While the opportunity for growth remains immense, new strategies and tactics will have to be introduced to fuel that growth and protect the company’s leadership position.

4. 02 ASSUMPTIONS Critical Factors and
POSSIBLENOW.COM // STRATEGIC MARKETING
SPEAKERS // SCOTT FREY, ROB TATE 02
Critical Factors and
ASSUMPTIONS

5. We still face an educational challenge
POSSIBLENOW.COM // STRATEGIC MARKETING
SPEAKERS // SCOTT FREY, ROB TATE
We still face an educational challenge
While great progress has been made in defining and branding key terms, education of our target audience remains an ongoing priority. Preference Management remains our primary value proposition and we continue to support it through public relations and content marketing efforts.

6. Preference Management
POSSIBLENOW.COM // STRATEGIC MARKETING
SPEAKERS // SCOTT FREY, ROB TATE “
Preference Management
is the active collection, maintenance and distribution of unique consumer characteristics such as product interest, communication channel preferences and frequency of communication. “

7. We seek enterprise engagements
POSSIBLENOW.COM // STRATEGIC MARKETING
SPEAKERS // SCOTT FREY, ROB TATE
We seek enterprise engagements
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Mary had a little lamb
It’s fleece was white as snow
Everywhere that Mary went
The lamb was sure to go

8. Learning New Things POSSIBLENOW.COM // GIVE AWAY YOUR CREATIVITY
SPEAKERS // SCOTT FREY, ROB TATE
Learning New Things

9. New School Marketing & Personalization
POSSIBLENOW.COM // GIVE AWAY YOUR CREATIVITY
SPEAKERS // SCOTT FREY, ROB TATE
Three Reasons Why
CREATIVITY
New School Marketing & Personalization

10. New School Marketing & Personalization
POSSIBLENOW.COM // GIVE AWAY YOUR CREATIVITY
SPEAKERS // SCOTT FREY, ROB TATE
Three Reasons Why
CREATIVITY
New School Marketing & Personalization

11. New School Marketing & Personalization
POSSIBLENOW.COM // GIVE AWAY YOUR CREATIVITY
SPEAKERS // SCOTT FREY, ROB TATE
Three Reasons Why
CREATIVITY
New School Marketing & Personalization

12. New School Marketing & Personalization
POSSIBLENOW.COM // GIVE AWAY YOUR CREATIVITY
SPEAKERS // SCOTT FREY, ROB TATE
Three Reasons Why
CREATIVITY
New School Marketing & Personalization

13. New School Marketing & Personalization
POSSIBLENOW.COM // GIVE AWAY YOUR CREATIVITY
SPEAKERS // SCOTT FREY, ROB TATE
Three Reasons Why
CREATIVITY
New School Marketing & Personalization

14. Learning New Things That Can
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