1. Marketing the Initiative to Secure Financial Support

2. What is marketing?
Exchanging something of value for something you need.

3. Marketing includes: Image-building Friend-raising
Membership development
Community relations
Political activities
Citizen education

4. Why should you market your initiative
For more resources
For insights
For better focus

5. How do you market your initiative?
Let people know
Be likeable
Gather support

6. Points in marketing: Who will be involved Involve everyone
Define initiative's role
Set goal
Brainstorm for support
Consider the donors
Focus
Develop contacts
Develop a plan
Pretest and implement
Evaluate and revise

7. The 4 P’s of marketing
Product
Price
Place
Promotion