1. Burgers

2. Breakout Of Burgers By Type (Jan-Mar 2012)
Specialty Burgers, Followed by Chicken Burgers, Are the Top Burger Types on U.K. Menus, Accounting For Over 40% Of All Burgers Menued in 2012
Breakout Of Burgers By Type (Jan-Mar 2012)
The abundance of specialty burgers (a beef burger with upscale/other toppings not captured by descriptors in the chart above) indicates that U.K. restaurants are innovative with their burger offerings
Chicken burgers were the second most prevalent burger type on U.K. menus in 2012, however, other alternative protein types, such as fish, were barely present on U.K. menus
Base: 248 U.K. Chains and Independent Restaurants in Jan-Mar 2012
Source: MenuMonitor; Technomic

3. Burger Types Sorted By One-Year Growth On Menus*
Overall, Burgers Increased on U.K. menus in 2012; Specialty Burgers Show Notable Growth
Burger Types Sorted By One-Year Growth On Menus*
2011 Incidence
2012 Incidence
% Change
Burgers in Total
447
476
6.5%
Bacon Cheeseburger 50 54
8.0%
Barbecue Burger 17 20
17.6%
Cajun Burger 8 4
-50.0%
Cheeseburger 46
8.7%
Chicken Burger 90 91
1.1%
Chili/Chili Cheese Burger 14 10
-28.6%
Fish Burger 3
-25.0%
Garden/Veggie Burger 55
1.9%
Hamburger 59 67
13.6%
Mushroom & Swiss Burger 2 1
Specialty Burgers
104
15.6%
Steak Burger 13
30.8%
*”Build Your Own” Burgers & Burger Value Meals were excluded from this table
Base: Base : Jan-Mar items on 248 restaurant menus from U.K. Chains and Independent Restaurants
; Jan-Jun items on 248 restaurant menus from U.K. Chains and Independent Restaurants
Source: MenuMonitor; Technomic

4. More Than Half Of All Burgers Came From Pubs/Bar & Grill Menus in 2012
Burger Breakout By Cuisine Type (2012)
Burger Breakout By Daypart (2012)
Cuisine Type
% Burgers Found at These Restaurants
Traditional Pub
32.8%
Bar & Grill
29.0%
Burger
12.2%
Other
4.0%
Chicken
3.6%
Gastropub
2.5%
Steak
2.3%
Pizza
2.1%
Seafood
1.9%
Italian
1.7%
Other Sandwich
1.5%
French
1.3%
Mexican
Wine Bar
Coffee Cafe
1.1%
BBQ
0.8%
Brasserie
0.4%
Family Casual
0.2%
Modern British
Burger Breakout By Segment (2012)
Base: 248 U.K. Chains and Independent Restaurants in Jan-Mar 2012
Source: MenuMonitor; Technomic

5. About 84% Of All Burgers on U.K. Menus Were Under £10.00
Burger Breakout By Price Point on U.K. Menus (2012)
43.9% of all menued burgers on U.K. Menus were priced between £ £6.99
39.7% of all menued burgers on U.K. Menus were priced between £ £10.00
10.7% of all menued burgers on U.K. Menus were priced between £ £12.00
5.7% of all menued burgers on U.K. Menus were priced between £ £19.75
Base: 248 U.K. Chains and Independent Restaurants in Jan-Mar 2012
Source: MenuMonitor; Technomic

6. Familiar Ingredients Continue To Top The List Of Burger Ingredients in 2012; Tomato Drops Substantially
Top 20 Ingredients In Burger Entrées ( )
Mayonnaise is the leading condiment for burgers at U.K. restaurants, penetrating nearly half of all burgers in 2012
Tomatoes, lettuce, and cheese were burger staples in 2012, each penetrating over one-third of all menued burgers that year
Tomatoes and red onions are both noticeably down in 2012
Base: Base : Jan-Mar items on 248 restaurant menus from U.K. Chains and Independent Restaurants
; Jan-Jun items on 248 restaurant menus from U.K. Chains and Independent Restaurants
Source: MenuMonitor; Technomic

7. Mayonnaise Leads; Relish & Barbecue Sauce Gain Ground On Menued U. K
Mayonnaise Leads; Relish & Barbecue Sauce Gain Ground On Menued U.K. Burgers in 2012
Top Sauces In Burger Entrées ( )
Mayonnaise is by far the most commonly menued sauce for burgers on U.K. menus
Relish, barbecue sauce and hot sauce all increased within burgers on U.K. menus over the past year
Tomato relish and mustard declined notably in incidence within burgers on U.K. menus over the past year
Base: Base : Jan-Mar items on 248 restaurant menus from U.K. Chains and Independent Restaurants
; Jan-Jun items on 248 restaurant menus from U.K. Chains and Independent Restaurants
Source: MenuMonitor; Technomic

8. Menu Examples – Burgers Featuring Mayonnaise
Nando's; Beanie Burger - Your Finger's On The Pulse With Our Cheddar Cheese, Chickpea And Sweetcorn Burger Packed With Lentils, Garden Peas And Pumpkin Seeds. We Fill Our Freshly Baked Portuguese Rolls With Delicious Veggie Goodness - And A Bit Of Salad. With Nando's Special Mayonnaise. - £5.55
Prezzo; Classic Burger - 100% Prime Beef Burger With Ementhal Cheese And Garlic Mayonnaise In A Sesame Seed Sour Dough Bun Served With House Fries. - £9.95
Auberge; Auberge Burger - Pure Beef Burger, Emmenthal Cheese, Tomato & Red Onion, Mayonnaise, Served On Toasted Focaccia With Fries. - £9.95
Barracuda Bar; Blue Cheese & Mushroom Topping - Vegetarian Topping. Our Beef Burgers Have Grown To 7oz AS WE RECKON IT MAKES OUR BURGERS EVEN MORE DELICIOUS. Still The Same Great Secret Recipe, Our Fresh Burgers Are Cooked To Perfection On Our Chargrill. Served In A Sesame Seeded Bun With Salad, Mayonnaise, Chips & Relish On The Side. - £6.50
Garfunkel's; Goat's Cheese Veggie Burger - A Goat's Cheese, Basil And Sweet Roasted Pepper "pattie" With Nut Pesto. All Burgers Are Served In A Soft Flour Bap With Mayonnaise, Burger Relish, Lettuce, Tomato And Red Onion, With Chunky Chips. - £9.79
The Slug and Lettuce; Falafel Burger - With Guacamole And A Sweet Chili Sauce. Served On A Soft Multiseed Bun With Tomato, Lettuce, And Mayonnaise. Plus Chips And Coleslaw On The Side. Vegetarian. - £7.75
Source: MenuMonitor; Technomic

9. Chip Premium (% Difference)
Price Differences Are Also Evident When Considering Burger Entrées Served With Chips Vs. Without Chips On U.K. Menus In 2012
Average Price of Burger Entrées Paired With Chips Vs. Those Not Paired With Chips - (Jan-Mar 2012)
Entrée Type
Entrées w/o Chips
Average Price
Entrées w/ Chips
Price Difference
Chip Premium (% Difference)
Burgers (overall)
170
£6.51
323
£8.19
£1.68
25.8%
Bacon Cheeseburger 17
£7.81 37
£8.84
£1.03
13.2%
Barbecue Burger 4
£6.52 16
£8.46
£1.94
29.8%
Burger Value Meal 10
£5.35 15
£6.47
£1.12
20.9%
Cheeseburger 18
£5.62 32
£8.25
£2.63
46.8%
Chicken Burger
£6.63 54
£7.44
£0.81
12.2%
Chili/Chili Cheese Burger 2
£6.88 8
£7.49
£0.62
9.0%
Garden/Veggie Burger 19
£6.50 36
£7.20
£0.69
10.6%
Hamburger 14
£6.01 53
£7.87
£1.86
30.9%
Specialty Burgers 42
£7.66 62
£8.91
£1.25
16.3%
Steak Burger 7
£6.12
£11.01
£4.89
79.9%
Base: Jan-Mar items from 106 restaurant menus from U.K. Chains & Independent Operators
Source: MenuMonitor; Technomic

10. For more information please contact:
David Wilkinson
UK Business Development Director