1. Practical Strategies for Turning your Database into Donors
May 4, 2015
Not-for-Profit Leadership Summit

2. Overview 5 practical strategies Neighbors Link as a case study
How well you know your database
5 practical strategies
Commit to trying 2 strategies

3. Total # of Donors

4. Annual Appeal Results
9,000

5. Strategy #1
Get to know your data

6. Maximize use of the relationship field
Strategy #2
Maximize use of the relationship field

8. Think about how you pull lists
Strategy #3
Think about how you pull lists

9. Strategy #4
Delete the duds

10. Increase no-ask communications
Strategy #5
Increase no-ask communications

12. What strategy is missing?
Lapsed donors

13. Q & A

14. Select 2 strategies that you will try 1 2 3 4 5
Get to know your data 2
Maximize the relationship field 3
Think about how you pull lists 4
Delete the duds 5
Increase no-ask communications

15. Director of Development & Communications
Thank you!
Laura Newman
Director of Development & Communications
(914) x14