1. Ralph Ford, Ph.D. Vice President, Member and Geographic Activities
Region 10 Meeting
Ralph Ford, Ph.D.
Vice President, Member and Geographic Activities
Chiang Mai, Thailand
1 March 2013
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2. Role of MGA
Advocate for all IEEE members to meet their needs as technical professionals and provide a best in-class membership experience Across the IEEE Experience Technical mastery  Professional Skills
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3. MGA Quick Facts 429,000 members in 2012
>50% outside of US
333 Sections in 10 geographic regions
2,110 technical chapters
2,173 student branches in 80 countries
585 student branch technical chapters
404 affinity groups
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4. Ten Geographic Regions
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5. Region 10 Membership
Region 10 is currently the largest IEEE region. At the end of January 2013 the Region had 111,412 total members:
Region 10 represents 25% of IEEE’s total membership.
The Region has 59,623 Higher Grade Members, 14,654 Graduate Student Members and 37,135 Student Members.
Membership in the Region is up by 8.7% from January 2012, representing a gain of 8,961 members.
Higher grade membership is up by 8.4% from January 2012, representing a gain of 4,611 members.
Graduate Student Membership is up slightly by 13.7% January 2012, representing a gain of 1,764 members.
Student membership is up by 7.5% from January 2012, representing a gain of 2,586 members.

6. MGA Geo Unit Structure supports member interests at the local level
Technical Activities Board
Member and Geographic Activities Board
Regions
Areas
Sections
Chapters
Affinity Groups
Sub-Sections
Student Branches
Councils
SB Chapters
SB Affinity Groups
IEEE Societies
Parents - WIE, Consultants, GOLD, LMC

7. MGA Future Challenges and Opportunities
Low Member Satisfaction
New geographic markets
Declining membership in mature markets
Rise of social media & changing demographics
Complexity & volunteer commitment
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8. Goal 1: Deliver a World-Class Membership Experience
Demonstrate measurable progress on improving member satisfaction & retention
Top areas for improvement
Networking opportunities
Continuing education
Career resources
2012 Member Segmentation Survey Result
Reduce and simplify product offerings
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9. Goal 2: Expand IEEE’s Global Membership Presence
Increase the IEEE membership base & geographic reach
New geographic markets
New markets of professional members
New membership models
Geo-Unit Vitality 9
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10. Goal 3: Modernize the Volunteer Experience
Implement new experimental approaches for volunteer commitment & engagement
Social media & professional career tools
Limited time & focus commitments
Segment 2
Young members who are connected to IEEE’s vision and want to be more involved. Career services, networking, education, and social media/online tools are very important to them.
(20%) Segment 4
Members (geographically skewed to EMEA) who want to be more involved and hold leadership positions in the future, but do not know how and have not been invited to do so. They feel products and services are difficult to use. Because of this, satisfaction is low and they are the least inclined to renew their membership.
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11. Keys to our success Engaged Members Success Volunteer Leadership
IEEE Support
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