1. Eat. Play. Live... Better Montclair Baseline Evaluation & Needs Assessment Preliminary Community Survey Findings Partnership Meeting February 8, 2012

2. Center for Research and Evaluation on Education and Human Services (CREEHS) Montclair State University Dr. Eden Kyse, Senior Research Associate Dr. Huey Chen, Director Stephanie Prall, Graduate Research Assistant 2

3. 1.Description of Study: Purpose, Methods, Survey Respondents 2.Community Members Behaviors & Attitudes 3.Barriers to Walking & Biking 4.Suggested Changes to Increase Physical Activity & Healthy Eating 5.Baseline Awareness of EPLB 6.Summary & Next Steps 7.Q&A Overview 3

4. Needs Assessment & Baseline Data Collection to identify community needs (e.g., behaviors, attitudes, and barriers) around healthy eating and active living to assess baseline community awareness of EPLB Document Program Development Process to identify processes for developing and implementing EPLB (including, partnership building) Purpose of Study 4

5. Key Stakeholder Interviews (N=11) Community Partners Partners for Health Trustees Foundation Program Staff Community Focus Groups (N=3) Human Needs Food Pantry United Way - Family Success Center South End Gardens Senior Housing Methods (1 of 2) 5

6. Methods (2 of 2) Community Survey Administered by Web, Telephone Timeframe: November - December 2011 Items: locally developed and adapted from existing, validated instruments: Behavioral Risk Factor Surveillance System (BRFSS) National Health and Nutritional Examination Survey (NHANES) National Survey of Bicyclist and Pedestrian Attitudes and Behavior 6

7. N = 99 respondents who live and/or work in Montclair 84% Female 79% White, 8% Black/African American, 2% Asian 74% 45 years or older 58% have a Graduate degree 66% have 1 or more child living at home 69% report an annual household income of $100,000 or more Survey Respondents: Web Survey 7

8. Survey Respondents: Telephone Survey N = 400 respondents who live in Montclair 55% Female 64% White, 27% Black/African American, 2% Asian 56% 45 years or older 41% have a Graduate degree 41% have 1 or more child living at home 53% report an annual household income of $100,000 or more 8

9. Exercise Frequency The majority of respondents exercise less than four times per week (71% web, 60% telephone) More than 1/3 of respondents exercise less than three times per week (38% web, 40% telephone) Exercise Duration About 1/4 of those do who exercise report doing so for 30 minutes or less each time (25% web, 28% telephone) Physical Activity: Exercise Frequency & Duration 9

10. Walking Frequency On average, respondents walk 12-16 days per month (11.7 web, 15.7 telephone) Walking Satisfaction Respondents are generally satisfied with how Montclair is designed for making walking safe: 52% of web survey respondents are somewhat or very satisfied 74% of telephone survey respondents are somewhat or very satisfied Physical Activity: Walking Frequency & Satisfaction 10

11. Physical Activity: Bicycling Frequency & Satisfaction Biking Frequency On average, respondents ride a bicycle only 1-2 days per month (1.6 web, 1.0 telephone) Biking Satisfaction Few respondents are satisfied with how Montclair is designed for making bicycle riding safe: 21% of web survey respondents are somewhat or very satisfied 35% of telephone survey respondents are somewhat or very satisfied 11

12. Physical Activity: Use of Parks & Active Transport to Shop 1/2 of all respondents use local parks for physical activity at least once per week (51% web, 51% telephone) About 1/3 of all respondents walk or bike to a local shopping district at least once per week (37% web, 31% telephone) 12

13. Sugar-Sweetened Beverages Few respondents report drinking sugar-sweetened soda or other sugar- sweetened beverages (17% web, 27% telephone) Fruits/Vegetables The majority of respondents report eating fewer than the recommended 5 servings of fruits/vegetables per day (65% web, 83% telephone) On average, respondents eat about 3-4 servings of fruits/vegetables per day (3.8 web, 2.8 telephone) Healthy Eating: Fruit/Vegetable & Sugar-Sweetened Beverage Consumption 13

14. Healthy Eating: Fruit/Vegetable Sources Thinking about the past year, from which of the following sources have you routinely gotten fruits and vegetables for you and your family to eat? 14

15. How important is each of the following aspects when deciding what food to buy for you and your family? [Web only] Healthy Eating: Considerations when buying food 15

16. Barriers to Walking What are the top 3 reasons that you do not walk more frequently? 16

17. Barriers to Biking What are the top 3 reasons that you do not ride a bike more frequently? 17

18. Suggested Changes for Pedestrians Which of the following changes would you most like made in Montclair for pedestrians? 18

19. Suggested Changes for Bicyclists Which of the following changes would you most like made in Montclair for bicyclists? 19

20. 20 EPLB Awareness 74% of web survey respondents had heard of Eat. Play. Live… Better Montclair 25% of telephone survey respondents had heard of Eat. Play. Live… Better Montclair 67% of web survey respondents recognized the EPLB logo

21. Community Agreement with EPLB Goals In your opinion, how important are each of the following goals of Eat. Play. Live... Better Montclair? (% Very Important) 21

22. Summary: Using Data to Inform Program Planning (1 of 3) EPLB GOALS: Increase awareness of community resources for active living; Encourage exercise and routine physical activity. The majority of community member respondents (71%, 60%) do not meet recommended guidelines for exercise frequency (most days per week). Most frequently reported barriers to walking/biking: Weather, Time. Most frequently suggested changes for making Montclair better for walking/biking: More and/or better-marked crosswalks More lights on streets and sidewalks More and/or fixed sidewalks More bike lanes/trails/paths More bike racks 22

23. Summary: Using Data to Inform Program Planning (2 of 3) EPLB GOALS: Increase access to healthier foods; Encourage increased consumption of fruits/vegetables & decreased consumption of sugar-sweetened beverages. Most common routine sources for fruits and vegetables: Supermarket, Farmers Market. The majority of community member respondents (65%, 83%) do not meet recommended daily consumption of fruits and vegetables (5 servings). The majority of community member respondents (73%, 83%) do not drink sugar- sweetened beverages (e.g., sugar-sweetened soda) on a regular basis. 23

24. Summary: Using Data to Inform Program Planning (3 of 3) EPLB GOAL: Increase awareness of Eat. Play Live... Better initiative. Community members are becoming aware of EPLB. (74% web, 25% telephone) Community members agree with the importance of the goals of EPLB. (60% - 84% agree that each goal is very important) 24

25. Suggested Next Steps: Evaluation Use needs assessment data to strengthen and structure EPLB intervention Continue baseline data collection Continue documentation of process and partnership building Develop plan for outcome evaluation 25

26. Questions? 26

27. Contact Information Center for Advanced Study on Education and Human Services (CREEHS): Website: http://cehs.montclair.edu/academic/creehs/http://cehs.montclair.edu/academic/creehs/ Phone: (973) 655-4247 Email: kysee@mail.montclair.edukysee@mail.montclair.edu 27