2. Triggering End-User Demand HD Voice Summit September 2009 Jeffrey Rodman Co-Founder, CTO

3. Agenda An overview: what and why? Some highlights on current uptake Ten Reasons to Appeal to End Users

4. Why do we need it?

5. Whos Not Convinced, and Why? Some vendors Some enterprises Some people They dont understand what HD Voice is They dont understand why its important

6. Whos Not Convinced, and Why? Some vendors Some enterprises Some people They dont understand what HD Voice is They dont understand why its important They need it, they just dont realized they need it

7. What is HD Voice, Anyway? 100 300 3500 14000 Hz 300 - 3300 Hz Traditional Telephone

8. What is HD Voice, Anyway? 100 300 3500 14000 Hz 300 - 3300 Hz 80 - 14,000 Hz Human Speech Traditional Telephone

9. What is HD Voice, Anyway? 100 300 3500 14000 Hz 300 - 3300 Hz 80 - 14,000 Hz Human Speech Presence Traditional Telephone

10. What is HD Voice, Anyway? 100 300 3500 14000 Hz 300 - 3300 Hz 80 - 14,000 Hz Human Speech Consonants Presence Traditional Telephone

11. The Moon and the Outhouse Theres A Bad Moon On The Rise

12. The Moon and the Outhouse Theres A Bathroom on the Right

13. A Bathroom Rising 300Hz 3300Hz 7000Hz THERES A BAD MOON ON THE RI----------SETHERES A BATH-ROOM ON THE RI--------GHT

14. A Bathroom Rising 300Hz 3300Hz 7000Hz THERES A BAD MOON ON THE RI----------SETHERES A BATH-ROOM ON THE RI--------GHT

15. A Bathroom Rising 300Hz 3300Hz 7000Hz THERES A BAD MOON ON THE RI----------SETHERES A BATH-ROOM ON THE RI--------GHT

16. Ten Reasons for HD Voice: You Can Understand that New Overseas Team Add accented clip

17. Ten Reasons for HD Voice: You Can Understand that New Overseas Team (you are here)

18. Ten Reasons for HD Voice: You Can Understand that New Overseas Team (you are here)

19. Ten Reasons for HD Voice: You Can Hear the Kids

21. Ten Reasons for HD Voice: Its Lots Easier Get it the first time More accurate Fewer mistakes Why decide between missing it and annoying them? Can you speak up? What did you say? Can you get closer to the mic? Is someone else talking? Can they stop talking? Can somebody stop typing? Can you move that fan farther away? Who just said that?

22. Ten Reasons for HD Voice: Save Your Energy for Dancing

23. DOLPHIN? DAUPHIN?

24. Ten Reasons for HD Voice: Save Your Energy for Dancing DOLPHIN? DAUPHIN?

25. Ten Reasons for HD Voice: Like being there(er) 100 300 3500 14000 Hz 300 - 3300 Hz 80 - 14,000 Hz Human Speech Consonants Presence Traditional Telephone

26. Ten Reasons for HD Voice: Enhance Emergency Abilities Emergency audio is where HD Voice excels Accented speech Background noise Talkers are far away Everyones tired and under stress Echoes and reverberation Theres one chance to get it right

27. Ten Reasons for HD Voice: Enhance Emergency Abilities

28. Enhancing Demand: HD Voice is…Cool! Its cool if youre old Its sick if youre young Its groovy if youre so old youre young again Vocabulary source: How Not To Act Old, c. 2009 Pamela Redmond Satran, HarperCollins Publishers

29. Ten Reasons for HD Voice: HD Is Too Expensive is so yesterday Do the cost-benefit analysis Incremental Benefits large and continued Incremental Cost Low and shrinking Bandwidth increments are minimal to none G.722 == G.711 with 2x the fidelity Equivalent codecs down to low rates Phone cost is minimal to none Buying today? Gotta be HD Voice!

30. Ten Reasons for HD Voice: Everybodys Making It Networks France Telecom/Orange (2006) Wireless Moldova trials British Telecom T-Mobile Telecom Italia Telstra Korea Telecom Hosted services: ZipDX, IP5280, Alteva, etc. Verizon Business (2010) Cablevision Systems Optimum Lightpath Cox, Global Crossing, etc. (2010) Endpoints Polycom AudioCodes Cisco Avaya snom Android Glass Siemens Cellphones mostly compatible

31. Ten Reasons for HD Voice: Your Competitor Sounds Good.

32. Ten Reasons for HD Voice: Your Competitor Sounds Good. You Dont.

33. Spread the Message! Listen for opportunities Direct communication and marketing Indirect: Bring up HD Voice in TV shows, movies,

34. THANK YOU!