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Culture Week 2 Lecture 1 Chapter 2+
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What is culture? It is a combination and mixture of Values
Non verbal communications Demographics Language It is not just music and art
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What is culture? In other words it is based upon Knowledge – Education
Beliefs' - Religion Mores – morals Customs Any other capabilities and habits acquired / learned by members of a society.
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Cultural Norms Must comply with Optional – nice to conform
Not significant - globalisation?
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Orientation of culture
Other Environment Self Hofstede
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Other Orientation Individual vs Collective Youth vs Age Family - Extended vs Limited Masculine vs Feminine Competition vs Co-operation Diversity vs Uniformity
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Environment Orientation
Cleanliness Performance and Status Tradition vs Change Risk – taking vs Security Attitudes to Problems Nature – live with or change
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Self Orientation Lifestyle – physical / active Sensual gratification / abstinence Hedonism - materialistic Work ethic – hard work / Leisure Gratification – want it now or save for later Religion vs Secular…
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Sub Cultures Global Cultures Globalisation of Brands – media Teen culture T Shirts Music Jeans and McD Middle Classes – Designer Clothes, Hotels Wealthy Pensioners – equivalent ppp Foreign Travel
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Cultural Variations in
Non Verbal Communications Time Space Etiquette – politeness Artefacts – Symbols Relationships Agreements
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High Context vs. Low Context Cultures
High Context Implicit Japanese Arabian Latin American Spanish Italian English (UK) French North American (US) Scandinavian German Low Context Explicit Swiss
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