1. Crowdfunding. Is it right for your organization?

3. Statue of Liberty Pedestal

4. 1985 Touted as World’s Largest Charity Event.
We Are the World
Touted as World’s Largest Charity Event.
Really it was crowdfunding.

5. Does it evoke an emotion?
The Idea
What’s your idea …
Who does it appeal to?
Does it evoke an emotion?
Can you ‘see’ it?

6. Average Gift: $86 over three donations
Barrack Obama 2008
$650,000,000 from
3,000,000 small donors…
Average Gift: $86 over three donations

7. Who Kicks It Off? Who has reach? The platform does not sell the idea.
Do you have clear pathways to your demographic?
All together now!
Who Kicks It Off?

8. Who Kicks It Off? Each Person X 7 Count em up. All at the same time.
Who are your effluentials?
Who Kicks It Off?

9. Corey Griffin More than 10,000 followers … Friends with Pete Frates…
Hockey…
Died in a drowning accident…

10. The ask. Compelling. Clear. Clever. Video. Tell the Story.
Show your creditability.
The ask.

11. Ice Bucket Challenge
It wasn’t about ALS, it was about YOU…

12. + + =

13. Social Media. The Vehicle
Pick the right ones.
Launch concurrently.
Big Bang.
DO NOT FORGET THE #HASHTAG

16. Get Started
What’s the Goal?
Who is the Target?
Who Appeals to the Target?
Vehicles?
Content. Content. Content.
Launch Date. All at Once!

17. Questions?
Thanks for the welcome!