1. MAR316 Last Points
Dr. Elmos Konis

2. E-mail + SOCIAL MEDIA + Mobile Marketing
Don’t be SPAM!

3. Tips for mobile marketing
Get permission – do not be SPAM!
Reward people who sign up.

4. Tips for mobile marketing
Build a good list (e.g. current customers, loyalty programs, specificity, people who trust you)

5. Tips for mobile marketing
Research – research. Know what your audience wants + when

6. Tips for mobile marketing
Build your + mobile reputation.
QUALITY offering every time!

7. Tips for mobile marketing
If you are not getting a response, drop out or change strategy. You have become spam…
Integrate: i.e. combine campaign with other media

8. Tips for mobile marketing
Make it urgent. E.g. Just today restaurant offer… give a real incentive

9. Tips for mobile marketing
Mobile voting, coupons, are a good idea
Do ‘Merchandising’ (i.e. POS use of mobiles)
Limit your number offers so you don’t saturate the importance of the message (i.e. “there will be another offer tomorrow, so I’ll ignore now..”)
Tips for mobile marketing

10. Tips for mobile marketing
Let others spread the message (e.g. FWD to a friend for an extra 10%!)
Keep the message short + to the point!

11. Next subject: Banner ads Tip for banner ads: Look for good ideas
Next subject: Banner ads Tip for banner ads: Look for good ideas. What did you like?
Controversy
Curiosity
Usefulness: when you create content that people actually want, content that actually helps them, then you build a relationship based on trust
Most people do not click on banner ads, so at least try to get noticed
The Average Click Thru Rate for Banners is 0.06% (says Google)
The banner ad display format is expected to grow 7% this year to more than $44 Billion, despite the crazy insane lack of effectiveness.

12. Banner Ads It scored a 44% click through rate!
It sent traffic to  AT&T ads narrated by Tom Selleck.
It promised a future where you could read books, get directions, do banking, buy stuff, watch movies, and attend meetings – all online! Whoa!!!
The first banner ad, 1994:

13. Banner Ads Challenges
Viewability: Banners that are never actually viewed by anyone
Click fraud: Websites that fake clicks on banners
Bots: Automated scripts that scour the web and click on advertiser banners
Viewer fatigue: We have learned to ignore banners
Ad Blockers: How more and more of us try to avoid unwanted banners

14. Beware:
28% of marketers have reduced their ad budgets and shifted to other forms of marketing
54% of internet users have never clicked a banner ad because they don’t trust them.

15. Banner Ads

18. Banner Ads
 By 2019, mobile advertising will represent 72% of all U.S. digital ad spending.
Digital video ad spend will exceed TV ad spend for the first time this year.
Tip: Imagery + colour are key

19. Banner Ads Only 13% of us trust ads on Web sites
24% trust ads in newspapers. 
23% trust ads on TV
22% trust ads in magazines.
Tip: Complement, but stand out

20. Can you control where banner ads appear? YES
Httpps://Support.google.com

21. Google Adsense (for ads on your site) and adWords (for ads elsewhere)

22. e.g. AdWords will help your campaign…

23. More tips Ads may have 2 main goals: 1. Build brand awareness
2. Bring traffic
Think Value Proposition: “High quality” or “50% off” or “Limited time offer.” 
CTA (Call to action): “Learn more” or ‘”Get started” or “Watch Now”
Animations are good!