1. Persuasion
The process of creating, reinforcing, or changing people's beliefs or actions.

2. Degrees of Persuasion
Strongly Opposed
Moderately Opposed
Slightly Opposed
Neutral
Slightly in Favor
Moderately in Favor
Strongly in Favor
Persuasion involves any movement by a listener from left to right

3. Monroe’s Motivated Sequence
A five-step sequence designed especially for organizing persuasive speeches that seek immediate action.

4. Monroe’s Motivated Sequence
Attention:
Gain the attention of the audience – use introduction strategies/ state product name
Need:
Show the need for change – what problems do we have without your product?
Satisfaction:
Provide a solution to the need – How will your product solve these problems?

5. Monroe’s Motivated Sequence
Intensify desire for the solution by visualizing its benefits – Also include a visualization of what the situation would be like if the action is not taken. Show us what the product does/how it works/explain its features
Visualization:
Action:
Urge the audience to take action in support of the solution– Where to buy/Contact information/Cost/ Deals

6. Monroe’s Motivated Sequence
Conclusion
Don’t forget to add an overall conclusion to the speech. Product name/repeat contact information/slogan

7. Let’s See Some Examples

8. Your Turn – Day 1 Find a partner – 30 seconds
Brainstorm a product – 2 minutes
Choose the topic – 1 minute
Use the outline to plan your M.M. Sequence to persuade us to buy the product

9. Your Turn – Day 2 Visual Aids – Do’s and Don’ts
Finish your M.M. Sequence outline
Discuss what you will do for the visual aid – PP? Actual product? Poster?
Plan and practice – Who will present what?
Prepare Note Cards

10. Your Turn – Day 3 Computer Lab Time
Informative Self Evaluation – 10 minutes – Due December 3
Complete your visual aid – Save to Flash Drive
Complete your outline
Practice out loud
ALL speeches due tomorrow