1. Observable Culture, Core Values & CSR
UNIT 1: FOUNDATIONS OF MANAGEMENT
Observable Culture, Core Values & CSR
- Making money while making a difference
– Creating Culture Mark Messier

2. Organizational Culture
system of shared assumptions, values, and beliefs, which governs how people behave in organizations
influences the people in the organization and dictates how they dress, act, and perform their jobs.
Every organization develops and maintains a unique culture, which provides guidelines and boundaries for the behavior of the members of the organization.

3. Organizational Culture
Observable Culture: (level 1)
visible actions and events
heroes, ceremonies, rites & rituals, legends and stories, metaphors and symbols
Core Culture: (level 2)
underlying values
innovation and risk-taking, ethics and integrity, social responsibility, customer service, performance, teamwork

4. Observable Culture - level 1
Observable Culture: what one sees when walking around an organization.
Visible
E.g. how people dress, how offices are arranged; how staff speak/behave, how staff interacts with customers
– Observable culture at facebook

5. Observable Culture - level 1
Stories
- Oral histories, tales, retold
Among members
- Conveys core values
Heroes
-People (past/present) whose accomplishments are recognized
-Founders, role models
Rites and Rituals
-ceremonies, meetings, celebrations
-conveys core values
observable culture
is often reflected in the following 4 ways
Symbols
- Language/non-verbal expressions
- Conveys core values

6. Symbolic Leaders Use symbols, i.e. Special language
To reinforce/maintain organizational culture
Founding story, organization heroes, etc.
E.g. Walt Disney for Disney

7. Core culture - level 2
Core Values are underlying beliefs shared by members of the organization and that influence their behaviour.
Highly successful companies emphasize values of:
Performance excellence
Innovation & risk-taking
Social responsibility
Integrity
Customer service
Worker involvement
Team work
– Facebook

8. Core Values Core values should meet this criteria:
Relevance – core values support key performance objectives
Pervasiveness – core values should be known by all members
Strength – core values should be accepted by everyone involved.

9. Core Values -> Operating Objectives
Mission Statements describe an organization’s purpose
Core Values establish the standards needed to accomplish the mission
Operating Objectives turn the mission into specific performance targets

10. Operating Objectives profitability - operating at a profit
financial health - positive returns; acquiring capital
cost efficiency - using resources well to operate at a low cost
customer service - meeting their needs and maintaining loyalty
product quality - producing high quality G & S
market share - gaining a specific share of possible customers
human talent - recruiting and maintaining a high quality workforce

11. Vision & Mission A Vision Statement: A Mission statement:
An aspirational description of what an organization would like to achieve or accomplish
mid-term or long-term
It is intended to serve as a clear guide for choosing current and future courses of action.
A Mission statement:
Defines the present state or purpose
Answers three questions about why an organization exists:
WHAT it does
WHO it does it for
HOW it does what it does

12. Vision & Mission
"Our mission is to make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise."
“Our vision is that people everywhere will share the power of a wish”

13. Mission Statements
To give people the power to share and make the world more open and connected
To organize the world‘s information and make it universally accessible and useful
To refresh the world… To inspire moments of optimism and happiness… To create value and make a difference

14. Mission Statements
To give people the power to share and make the world more open and connected
To organize the world‘s information and make it universally accessible and useful
To refresh the world… To inspire moments of optimism and happiness… To create value and make a difference

15. Organizational Culture
Google: observable culture -NYC Office

16. Observable Culture
RED Bull: Observable Culture