1. Communication between leaders and the parish community
Communication between leaders and the parish community. Mary Macuga, CFRE Director, Resource Development Archdiocese of Brisbane

2. Data
2. Messaging
3. Ways to Communicate

3. Current parish census is vital!
Data
Current parish census is vital!
See examples in handout
Best practices
Database - PACS

4. What is your Parish’s personality?
Messaging.
What is your Parish’s personality?

5. What are your target audiences?

6. The keys to good engagement
What personality do you wish to portray?
Who are you engaging with?
What’s your platform?

7. Make your parish a place where people can engage 7 days a week.
THE CHALLENGE:
Make your parish a place where people can engage 7 days a week.
You have a great story to tell
Use the pride in your parish as good content
Hit the best times to engage: 6-7am or 7-8pm
Who can help you do this in your parish?

8. Forming a comms team for your parish
A team of 4-5 people is ideal
Which platforms do you want?
E-newsletter (eg. Mailchimp)
Facebook & Instagram recommended.
Do a rough social media schedule for each month
Decide on the control of each platform – who are made administrators / editors?

9. E-Newsletter: New Farm Parish.
Plan: To reach parishioners through a regular from the parish priest. The will be short, succinct and cover the following topics:
Thank you for being part of our parish community
This Sunday the message in the gospel is…
What’s on this weekend – eg Family Mass, School Mass, Children’s liturgy, children’s choir, healing masses, wiser people meetings etc.
The people in our community who need our prayers this week…
If you have any prayer requests please us at…
Share good news stories, for example: Did you know that your financial support this year / month has helped us as a parish: - celebrate X number of masses, - baptize X babies, - marry X couples, - provide sacraments to X young people, - help X members of our community become Catholic

10. Content ideas Your newsletter can be a weekly social media post
Photos / videos are crucial but simple.
Example: post photos of babies baptised
Historical posts from the parish
Content from the Archdiocesan comms team can be easily shared

11. What we’re seeing
Commission fatigue for audiences but not for all media outlets
Increase in traffic for key Archdiocesan indicators
Divide in audience perception of the Church and its services

12. What we’re doing Raising the volume – this is not a time to be quiet
Creating high quality content within the Archdiocese communications team

13. Important points You’re not alone We need your help
Remember the value of pride.

14. Thank you! Mary Macuga, CFRE Director, Resource Development
Archdiocese of Brisbane