1. Marketing Communications
Preparing for Events
Marketing Communications

2. Pay attention to details and be very creative
Follow these steps
Pay attention to details and be very creative
Summarize the problem
Identify the target market
List possible solutions
Choose the best solution
Answer the performance indicators

3. Step 1 – Summarize the problem
In your own words, summarize the problems that you are being asked to solve.

4. Step 2 – Target Market
Who is the target market of this situation? (BE SPECIFIC, MASS MARKETING IS NOT AN OPTION)
Demographics – age, gender, race, education, occupation, income, marital status, religion, language, etc.
Geographics – what region, country do they live/work in? Climate, density?
Psychographics – What is important to them? What do they want and not want in a product/service? What do they value? What is their personality? Etc.

5. Step 3 – List Possible Solutions
List four possible solutions for this event and the advantages and disadvantages for each solution.
Possible Solutions
Advantages
Disadvantages
Do nothing
Solution 2
Solution 3
Solution 4

6. Step 4 – Choose the best Solution
Choose the best solution and explain in detail how you will solve the problem? What will you say, what will you do? Etc.

7. Step 5 - Performance Indicators
Answer, Explain, and provide an Example of how the performance indicators will be incorporated into your solution.
Complete each step for all performance indicators
Answer It
What is the performance indicator asking?
Explain It
Explain your answer
Give an Example
Give an example of what the performance indicator is asking as it relates to this role-play

8. Project Outline Intro slide – Name, date, topic Slide 1 – Summarize
Slide 2 – Target market
Slide 3 – Solutions page
Slide 4 – Choose best solution, why?
Slide 5-? – Performance indicators

9. Example - Summarize
Employees want to use business owned technology for personal use

10. Example – Target
Management Demographics (higher income professionals) Geographics (work site) Psychographics (goal - make company profitable through employee performance)

11. Example – List Possible Solutions
Advantages
Disadvantages
Do nothing
Management is happy
Employees do not get what they want
Higher turnover
Employee Tracking
Safety
Lack of privacy
Charge employees for use
Company makes money
Additional responsibility for someone
Allow during breaks and non-work hours
Improved morale
Higher production
More people in the building during off peak hours

12. Example – Best Solution
Allowing on breaks and off clock hours provides
Better employee morale
Leads to higher productivity levels
More profit for company

13. PI – Explain the importance of Persuading others
What is the performance indicator asking?
To change opinions
Both parties feel like they have accomplished something
Explain your answer (Why is this important?)
Give an example (What could be a benefit for the employer?)
Happier employees could lead to higher production levels
Employees get what they want
Management gets what they want