1. M-Kilimo
ICT4D Meeting LUSAKA March 2011
11/28/2018

2. KenCall...
Profile
KenCall is East Africa’s largest international contact centre.
We offer a state-of–the-art-facility in Nairobi, Kenya, which operates 24 hours a day, 7 days a week.
M-Kilimo offers farmers FREE timely information via mobile phone about:
Agricultural products and services
Market price and market information
Expert agricultural advice on crops and animals
Weather forecast

3. Current problem statement and Opportunity Area
Farms have limited access to essential financial management information
High reliance on traditional practices
Huge gap between cutting- edge and traditional agricultural practices
Majority of rural households have access to mobile phones
Decreasing prices for air time
Two-sided channel for the information flow
Advanced advice is now only a phone call away
Farms are traditional and inefficient

4. Agricultural know-how Efficient agricultural practices
Solution
CMS – content
management system
CRM – customer
management system
Content
assessment
Content
Partners
KARI
Infonet Biovision
aWHERE
ACDI VOCA
Agricultural know-how
Efficient agricultural practices
Value chain information
MA in agriculture, 2-3 years of field experience
Smallholder farmer accesses expert advice by mobile phone

5. Project Progress Sept 09 Apr 10 Aug 10 March 11 usage services focus
First users
7’000 users
21’000 users
100’000 users
services
Discovery phase:
What is in-demand?
agricultural know-how
agricultural know-how,
weather information
weather,
financial advice,
marketing advice
focus
Infrastructure
set-up
Operations set-up
Sophistication
Sustainability

6. Current Farmers Registered Questions & Answers mKilimo farmers’ average profile
45,000 farmers registed to date
38,000 questions asked and answered
69% Male farmer with family of 5 people.
Farm size 2 acres.
Grows maize and has livestock on his farm.
69% of registered farmers are male
55% of farmers with a total cultivated land size of 2ac or less

7. Disease and farm management the most common questions

8. What farmers are also asking..
Crops as primary farming activity generate most questions on marketing
Three main areas of questions
Credit
(18% of total)
Where to access credit options
Credit options
18/%
Strategic Marketing
(19% of total)
General more strategic advice on how to market
Where to sell / buy
19%
Inputs and Prices
(63%)
Which prices to find where
Where and how to get or fund the Inputs
63%

9. Research Institutions
Vision: Revolutionize the Agriculture Sector in Africa through technology.
Input companies
Banks & MFI’s
Agri- Partners
Research Institutions
Governments
Insurance
Supermarkets
Hotels
Pharmaceuticals
Transport

10. KenCall Is Ready! Experienced and result-oriented management team
Well documented and oiled processes
State of the art facility and infrastructure
Experienced recruiting, training and development
Intense focus on customer satisfaction
Successful and growing client relationships