1. EXCELLENCE. ALWAYS. Tom Peters/Excellence Overview/20June2006

2. 25

3. Good Night and Good Luck.

4. Chicagoland’s Mystery Disappearances …

5. THREE BILLION NEW CAPITALISTS —Clyde Prestowitz

6. 43,000

7. “Deutsche Bank Moves Half of Its Back-office Jobs to India”/ headline/FT/0327; 500 of 900 Research; JPMorgan Chase—30% back-office by

8. Walmart + Home Depot + Walt Disney + Intel + Microsoft + Pfizer = Flat Source: “Blue Chip Blues”, Cover, BW,

9. New Economy?! Genentech09, Amgen09 > Merck09 (70K-3/394B-5)

10. Good Morning and Good News.

11. New Economy?! Sergey + Larry > Harvard/370

12. “Forget China, India and the Internet: Economic Growth Is Driven by Women.” —Headline, Economist,
April 15, 2006, Leader, page 14

13. EXCELLENCE. THE MANDATE.

14. “If you don’t like change, you’re going to like irrelevance even less
“If you don’t like change, you’re going to like irrelevance even less.” —General Eric Shinseki, Chief of Staff. U. S. Army

15. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” —Charles Darwin

16. “We are in a brawl with no rules.” —Paul Allaire

17. Sam’s Secret #1!

18. “We made mistakes, of course
“We made mistakes, of course. Most of them were omissions we didn’t think of when we initially wrote the software. We fixed them by doing it over and over, again and again. We do the same today. While our competitors are still sucking their thumbs trying to make the design perfect, we’re already on prototype version No. 5. By the time our rivals are ready with wires and screws, we are on version
No It gets back to planning versus acting: We act from day one; others plan how to plan—for months.” —Bloomberg by Bloomberg

19. "I think it is very important for you to do two things: act on your temporary conviction as if it was a real conviction; and when you realize that you are wrong, correct course very quickly.” —Andy Grove

20. “This is so simple it sounds stupid, but it is amazing how few oil people really understand that you only find oil if you drill wells. You may think you’re finding it when you’re drawing maps and
studying logs, but you have to drill.”
Source: The Hunters, by John Masters, Canadian O & G wildcatter

21. “Reward excellent failures. Punish mediocre successes
“Reward excellent failures. Punish mediocre successes.” Phil Daniels, Sydney exec

22. Nelson’s secret: “[Other] admirals more frightened of losing than anxious
to win”

23. EXCELLENCE. STARTERS.

24. Radio City Music Hall September 2005

25. Franchise Lost. TP: “How many of you [600] really crave a new Chevy
Franchise Lost! TP: “How many of you [600] really crave a new Chevy?” NYC/IIR/061205

26. P.P.E.E.R.R.E.

27. People. Product. Execution. Enthusiasm. Relentless. Re-invent
People. Product. Execution. Enthusiasm. Relentless. Re-invent. Excellence.

28. Franchise Lost. TP: “How many of you [600] really crave a new Chevy
Franchise Lost! TP: “How many of you [600] really crave a new Chevy?” NYC/IIR/061205

29. My (Les’s) Dinner with Henri JUSTWHATIZZITUMAKE?

30. My (Les’s) Dinner with Henri JUST WHAT IS IT YOU MAKE?

31. Did one of ’em ever turn to the other and say: “Wow, I wonder what unimaginable new tools, otherwise not possible, will be brought forth for my daughter Alice, age 17, because of this deal?”

32. EXCELLENCE. THE WORD.

33. Synonyms Purity Transcendence Virtue Elegance Majesty Antonyms Mediocrity

34. EXCELLENCE. GAMECHANGER1982.

35. Excellence1982: The Bedrock “Eight Basics”
1. A Bias for Action
2. Close to the Customer
3. Autonomy and Entrepreneurship
4. Productivity Through People
5. Hands On, Value-Driven
6. Stick to the Knitting
7. Simple Form, Lean Staff
8. Simultaneous Loose-Tight
Properties”

36. What is In Search of Excellence all about: People. Emotion. Engagement
What is In Search of Excellence all about: People. Emotion. Engagement. Exuberance. Action-Execution. Empowerment. Independence. Initiative. Imagination. Great Stories. Incredible Adventures. Trust. Caring. Fun. Joy. Customer-centrism. Profit. Growth. “Brand You.” “Dramatic Differences.” Experiences that Make You “Gasp.” Excellence. Always.

37. ExIn*: /Forbes.com DJIA: $10,000 yields $85,000 EI: $10,000 yields $140, *Forbes/Excellence Index /Basket of 32 publicly traded stocks

38. A Comment on Tom Peters in the Context of the Reagan Revolution …
“Tom Peters and Steve Jobs did more to make business cool ‘for the rest of us’ than any others.” —Rich Karlgaard, publisher, Forbes

39. EXCELLENCE. CAUSES. ADVERSARIES.

40. Hardball: Are You Playing to Play or Playing to Win
Hardball: Are You Playing to Play or Playing to Win? by George Stalk & Rob Lachenauer/HBS Press “The winners in business have always played hardball.” “Unleash massive and overwhelming force.” “Exploit anomalies.” “Threaten your competitor’s profit sanctuaries.” “Entice your competitor into retreat.” Approximately 640 Index entries: Customer/s (service, retention, loyalty), 4. People (employees, motivation, morale, worker/s), 0. Innovation (product development, research & development, new products), 0.

41. *B.Schools (“M.I.A.” or at most “B.I.A.”—barely in action)
M.I.A.*: Talk. (Present.) Listen. (Interview.) Sell. (Life = Sales.) Do. (Execution-Implementation.) Talent. (Recruit-Develop-Retain.) Project Management. (Create. Solicit support. Execution. Adoption-Client “Culture Change.”) Product. (“It.”) Innovation. (Design. Creativity. “Buzz-building.” Politics.) Leadership. (USMA, etc.) E.Q. (Connect.) “Culture” Change. (Lasting impact.) Diversity. (Cross-cultural Effectiveness.) Career Creation. (Brand You life-lifestyle.) Wellness. (Life.)
*B.Schools (“M.I.A.” or at most “B.I.A.”—barely in action)

42. Implementation/Small Wins (Stanford GSB/PhD thesis;
Causes/
Implementation/Small Wins (Stanford GSB/PhD thesis;
1st on implementation per se)
EXCELLENCE (as a worthy business pursuit)
Management Style/Corporate Culture
Soft “Ss”/7-S (Waterman-Peters complete “business model”;
waaaaay beyond Strategy & Structure)
Structure > Strategy (“We shape our structures, then they shape
us …”—Churchillian paraphrase)
Soft Change Levers (> structure; symbols, patterns & settings)
Close to the Customer (novel idea, circa 1982)
MBWA (Managing By Wandering Around—courtesy a much
more intimate than today HP)
Productivity through People (novel idea, circa 1982)
Chaos/Crazy Times Call for Crazy Organizations
Middle-sized companies are cool
Re-imagine!/Innovate or Die!
Small-ish/Scale & Synergy limits-delusions/anti-Big Mergers

43. Causes/1966-2006 Women/Market opportunity
Women/Leaders (right for the times)
Design/Design-as-soul
Wow! (Hot language)
Weird!
Passion!/Enthusiasm!/Exuberance! (as Leader Lever #1)
Brand You (or else)
PSF = Bedrock (add value or bust—every group must
demonstrate economic viability)
PSF + Brand You + WOW Projects = New Biz Logic
Sales/+R > -C (increasing revenue more important than cutting cost)
HealthCare/Wellness-Safety-H5N1
Brand = Talent (best roster wins)
New VA Ladder/Products-Services-SOLUTIONS-EXPERIENCES-DREAMKETING (Dream Marketing)-LOVEMARK
Different > > Better
Boomers & Geezers/marketing to new “mega-segment”

44. Adversaries
B-schools (crappy at soft skills, implementation, leadership)
Strategy-is-all
By-the-numbers management
Dis-passionate management
Focus groups
Intuition discounted
Leading as an intellectual task
Leading without passion
Cool language in Hot times
Dilbert (accepting cubicle slavery)
Bigness per se (severe scale limitations—even at Microsoft)
White guys! (not really, but enough already)
18-44 emphasis in marketing (geezers > youth for foreseeable future)
-Cost > +Revenue (cost cutting more important than organic revenue growth)
CI (continuous improvement in an age of discontinuous world)
LESS THAN THE NO-HOLDS-BARRED PURSUIT OF EXCELLENCE

45. EXCELLENCE. RE-DEFINED.

46. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” —Charles Darwin

47. Great Companies … SET THE AGENDA.* (Period.) * “disturb the sleep of …

48. AGENDA SETTERS: “Set the Table”/ Pioneers/ Questors/ Adventurers US Steel … Ford … Toyota … Sears … GM … ITT … The Gap … Limited … Walmart … Tesco … P&G … 3M … Intel … IBM … Apple … Nokia … Cisco … Dell … MCI … Sun … Microsoft … Google … Enron … Schwab … GE … Laker … Southwest … People Express … Ogilvy … Virgin … eBay … Amazon … Sony … Amgen … BMW … CNN … Nike

49. Built to Last vs Built for Impact “But what if [former head of strategic planning at Royal Dutch Shell] Arie De Geus is wrong in suggesting, in The Living Company, that firms should aspire to live forever? Greatness is fleeting and, for corporations, it will become ever more fleeting. The ultimate aim of a business organization, an artist, an athlete or a stockbroker may be to explode in a dramatic frenzy of value creation during a short space of time, rather than to live forever.” —Kjell Nordström and Jonas Ridderstråle, Funky Business

50. EXCELLENCE. RENOVATION2006.

51. X06/Excellence2006: The Bedrock Baker’s Dozen
1. A Bias For Action/Culture of Execution = Job One!
2. DECENTRALIZATION! ACCOUNTABILITY!
3. Fail. Forward. Fast.
4. Velocity! Tempo! “Metabolic Management” Matters!
5. INNOVATE … or Die.
6. A Damn Good Product. A Damn Cool Product.
7. Ride the Value Added Curve to the Sky: Insure
“Gamechanging Solutions”; Provide “Spellbinding
Experiences”; Become a “Dream Merchant”; Strive to Be
a “Lovemark;” Seek “Tattoo Brand” status.
8. Relentlessly Pursue the “Big Two” Markets: Women,
Boomers & Geezers.
9. Best Talent Wins! Women Rule! HR at the Head Table!
10. Educate for Creativity, Entrepreneurship & “Brand You”
Independence.
11. Demanded: Radical Technology Strategies!
12. Passion! Enthusiasm! Energy! Excitement! Relentlessness!
13. No Less Than EXCELLENCE. Ever.

52. X06/Excellence2006: The Bedrock Baker’s Dozen
1. A Bias For Action/A “Culture of Execution” = Job One!
(Must be a Systematic Discipline.)
2. DECENTRALIZATION! ACCOUNTABILITY! (Tom’s “Top Two,” )
3. Fail. Forward. Fast. (“Reward Excellent Failures, Punish Mediocre Successes.” “Most tries wins.”)
4. Velocity! Tempo! “Metabolic Management” Matters! (Hustle! Adapt!
Win the “O.O.D.A. Loop” War—Confuse Your Competitors!)
5. INNOVATE … or Die. (“Game-changers” or Bust! Lead the Customer! Shout “NO” to Imitation!)
6. A Damn Good Product. A Damn Cool Product. (Pursue “Dramatic Difference.”
Design Rules!)
7. Ride the Value Added Curve to the Sky: Insure
“Gamechanging Solutions”; Provide “Spellbinding
Experiences”; Become a “Dream Merchant”; Strive to Be
a “Lovemark;” Seek “Tattoo Brand” status.
8. Relentlessly Pursue the “Big Two” Markets: Women,
Boomers & Geezers. (WOMEN Buy Everything. BOOMERS & GEEZERS Have All the Money!)
9. Best Talent Wins! Women Rule! HR at the Head Table!
(“Weird” Matters Most! A Workplace to Brag About! Educate for Creativity!)
10. Educate for Creativity, Entrepreneurship & “Brand You”
Independence. (The schools have it all wrong!)
11. Demanded: Radical Technology Strategies! (“Incrementalism” Is for Wimps!)
12. Passion! Enthusiasm! Energy! Relentlessness! (Hard Is Soft! Soft Is Hard!)
13. No Less Than EXCELLENCE. Ever. (Excellence … the #1 Thing
That Vaults Us Out of Bed in the Morning, and Matters in the Long run.)

53. EXCELLENCE. ALWAYS.

54. “Why in the world did you go to Siberia?”

55. The Peters Principles: Enthusiasm. Emotion. Excellence. Energy
The Peters Principles: Enthusiasm. Emotion. Excellence. Energy. Excitement. Service. Growth. Creativity. Imagination. Vitality. Joy. Surprise. Independence. Spirit. Community. Limitless human potential. Diversity. Profit. Innovation. Design. Quality. Entrepreneurialism. Wow.

56. Business* ** (*at its best): An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that elicits maximum concerted human potential in the wholehearted service of others.*** **Excellence. Always. ***Employees, Customers, Suppliers, Communities, Owners, Temporary partners

57. Business: The Ultimate Creative Endeavor.

58. Business: The Ultimate Personal Development-Growth Experience.

59. Business: The Ultimate Transcendent Service Opportunity.

60. EXCELLENCE. YOU & ME.

61. “In Tom’s world, it’s always better to try a swan dive and deliver a colossal belly flop than to step timidly off the board while holding your nose.” —Fast Company /October2003

62. “This is the true joy of Life, the being used for a purpose recognized by yourself as a mighty one … the being a force of Nature instead of a feverish, selfish little clod of ailments and grievances complaining that the world will not devote itself to making you happy.” —GB Shaw/Man and Superman

63. “My only goal is to have no goals
“My only goal is to have no goals. The goal, every time, is that film, that very moment.” —Bernardo Bertolucci

64. “Life is not a journey to the grave with the intention of arriving safely in a pretty and well-preserved body—but rather a skid in broadside, thoroughly used up, totally worn out, and loudly proclaiming, ‘Wow, what a ride!’ ” —anon.

65. EXCELLENCE. TRANSCENDENCE. THRILLS.

66. “Radically Thrilling.”
Radically Thrilling Language!
“Radically Thrilling.”
—BMW Z4 (ad)

67. CTO* *Chief Thrills Officer

68. Synonyms Purity Transcendence Virtue Elegance Majesty Antonyms Mediocrity

69. CTO* *Chief Transcendence Officer

70. EXCELLENCE. WOW. NOW.

71. CWO* *Chief WOW Officer

72. C!O *Chief ! Officer

73. “It’s always showtime.” —David D’Alessandro, Career Warfare

74. EXCELLENCE. LET. US. MARCH.

75. “In classical times when Cicero had finished speaking, the people said, ‘How well he spoke,’ but when Demosthenes had finished speaking, they said, ‘Let us march.’” —Adlai Stevenson

76. “Never doubt that a small group of committed people can change the world. Indeed it is the only thing that ever has.” —Margaret Mead

77. EXCELLENCE.

78. You only find oil if you drill wells.

79. IT’s always showtime.

80. let us march.

81. EXCELLE ALWAYS.