1. Kailyn White Brittany Joseph
Project 2 Part D
Kailyn White
Brittany Joseph

2. Project 2 Overview Company: Southern Wine and Spirits of America
We learned what is effective:
A great headline
Proper font size/color/type
Proper use of color scheme
We learned what is not effective:
Avoid having a print ad that is too busy
Avoid using abbreviations, slang, jargon
Always be clear and concise in your message
Parts A, B, and C helped us learn how to make a successful publicity campaign

3. Topic for campaign "Our Table is Yours, Thanksgiving Dinner“
Offers help to victims of Hurricane Sandy
Held in NYC at a high-profile lounge
We chose this topic because…
For a great cause
Allows for SWS to take advantage of publicity
Gives SWS brand a good image
Relevant to current events
Each invited guest will receive a prepared meal to take home as well as information on benefits and gift cards from retailers to get essentials back that the families lost.

4. Plans for Publicity Possible effect publicity forms include:
1. media release
2. print ad
3. social media marketing
4. contact mailing list
5. Word of mouth to clients of SWS
6. invite to potential clients

5. Plans for Publicity Possible effective publicity outlets include:
Newspapers in NYC and surround areas
Magazines
Ads on public transportation
Distribute flyers via , mail, or personal contact
Distribute press release to media
Conduct interviews on local news stations

6. Audience for Campaign Potential Clients
Restaurants
Retail stores
Night clubs
Bars
Anyone affected by Hurricane Sandy
Current Clients
Honorary award programs/committees

7. Context The message will: Communicate that SWS is sponsoring event
Make the brand name stand out
Remain positive, possibly festive

8. Purpose
Primary goal: to help families affected by Hurricane Sandy by raising awareness/attendance of event
Can also serve to:
Increase positive brand image
Become more well-known (recognizable)
Network with potential clients or people of power