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创意广告.

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Presentation on theme: "创意广告."— Presentation transcript:

1 创意广告

2

3 Liquid Fire An excellent example depicting the metaphorical concept of liquid fire.

4 It shows how fire would look if it was made of water.

5 Olympus : Eagle This print advertisement by Olympus has a great concept and visual. It uses the frozen ice to symbolize that the action has been frozen in time by the camera.

6 Wakes You up With Every Bite
This amusing print advertisement cleverly uses Photoshop to convey its USP.

7 Falling Letters Have you ever been so tired while reading that you felt the words are falling from the book? Here is a cool visual example of the same.

8 Creating My Own World Creating My Own World in an impressive artistic concept. The ink represents the fluidity of imagination and creativity through which the artist creates fish, birds, butterflies and the world of his own. It has beautiful color, texture and a poetic touch.

9 The King The King has an interesting and thought provoking concept drawing parallel between king and pawn. The artist philosophically states that when the game is over, the king and the pawn go into the same box.

10 Skinbonsai Skinbonsai is a well executed but creepy photo manipulation of bonsai created from body parts.

11 Help Poor grapes are looking really scared! This fantastic photo manipulation is humorous and heartwarming at the same time. The attention to the detail is mindboggling and the concept is skillfully executed.

12 Go Your Own Road Go Your Own Road has a great concept. It advises you to follow your heart.

13 International Handshake
It would be cool if you could shake hands with your friend in another country without a long journey or jetlag. International Handshake is an awesome example of an Out of Bounds photo manipulation concept.

14 Apple or Kiwifruit This advertisement for Polident Denture Care uses fruit as an object of focus. It shows fruits like apple, pear, sugarcane each with unexpectedly soft interiors. Here it refers to the softness of kiwi fruit when you bite an apple wearing their dentures.

15 Eat Me! What would you call them? Eggheads? And are you ready to eat them! It has the wonderful humorous concept. The expression on each of the face and eyes can surely make you laugh.

16 Choose Your Face Choose Your Face has a novel concept and the attention to the details is beyond words, it almost looks real.

17 Toyo Tires: Octopus This print advertisement for Toyo tires cleverly uses octopus to go with their slogan "Griping Performance".

18 Wild Horses A fascinating photo manipulation where the woman’s flowing hairs are shown as horses. The peace and calmness on woman’s face and the running wild horses on the other hand symbolizes the constant thought process going on in our mind. Although outwardly we might seem to be calm and relaxed. A very original idea..

19 Listen An unusual concept showing hands morphed into a mouth and ear. It depicts that everyone wants an ear to voice their opinion.

20 Lion show Lion Show is a print advertisement for Zoo Safari. It has an outstanding concept backed by wonderfully executed visuals to match its slogan "blend in".

21 Don’t Get Drawn In An excellent photo manipulation of an artist hand drawing himself.

22 Spiritual Milk This is an amazing idea personifying the milk into spirit.

23 Verbal Abuse This powerful Public Interest advertisement campaign successfully illustrates how verbal abuse can be just as horrific as physical violence. It raises awareness of issue of vicious domestic verbal abuse.

24 Love Story This is really a sad love story. It is amazing how you can tell a story with just one object.

25 The old and faded effect gives it an interesting feel
The old and faded effect gives it an interesting feel. The idea of using fruit to make something that seems so simple and yet universally recognizable is very clever.

26 Cigar City A delightful and detailed imagination of city built from a cigarette’s ashes.

27 Time Goes By Time Goes By has creative concept of depicting fleeting time.

28 Reduce the Effects of A Disaster
A public interest advertisement by FEMA for Disaster Management and taking timely actions to reduce the effects of disaster. The concept is very clear and the brick typography is exceptional.

29 How does This Make Your Tongue Feel?
This is how a tongue would look if it had a life of it’s own. A creepy and funny concept that can make you chuckle.

30 The Insight Story An excellent campaign for the Swiss newspaper SonntagsZeitung with visuals depicting political figures and characters.

31 The general idea is that the newspaper digs down through the layers to bring the news and the image accurately brings forth the concept.

32 THE END The Poisoned Smoke
A great piece depicting the harmful health effects of smoking cigarettes and tobacco. It is simple and powerful which makes the message very clear. THE END


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