1. Prior to presentation
Display

2. In preparation for our presentation and to voice your feedback:
Click or input:

3. Building Capacity & Recruitment Simcoe County District School Board
Krista Barban, Student Success Consultant
Simcoe Muskoka Catholic District School Board
Dana Ramsay, Program Coordinator
Simcoe County District School Board

4. Workshop Goals
To share ideas on best practices for dual credit student recruitment with a focus on the primary target audience (at-risk, disengaged/underachieving)
To examine challenges we face in student recruitment despite our best practices and to share those challenges with you
To provide an opportunity for you to share best practices and challenges with each other so we can learn more about what works and what doesn’t

5. In order to be effective in hearing all voices:
Please input or text:

10. Comes down to Marketing Strategies
Know Your Audience
Product – The right courses and access to information
Identify and Educate your “Sales Team” aka School Champions
Connect all of the above
Continuous Feedback and improvement

11. Know Your Audience: Who is your Dual Credit Target Market
The At Risk:
Disengaged
Underachieving
At Risk –and what does that mean?

12. Know Your Audience: Who is your Dual Credit Target Market
SHSM Student – what sectors in your board?
Hospitality and Tourism
Business
Health and Wellness
Construction

13. Know your product! What courses are appealing to this age group
Balance of courses
Fall vs Spring vs Compressed
What schools demand certain courses?
What are “hard sells”?
Experience. Reflection. Adaptation. Experimentation. Best Guess.
Know your product!

14. Know your Product “Understandable” = Marketable
School Champions may not be familiar with all the courses
Provide tools to describe the courses –What does “Ideas and Imagery” mean?
Developed a more “reader-friendly” version to explain what the courses entailed – sells the course on it’s delivery
APDE1000 Ideas & Imagery vs Course Descriptions
Detail some Expectations that may not be in the course descriptor
example: tell the Baking student that in FOSR 1018 they will likely be standing for hours at a stretch

15. School Champions: Student Success Teams Professional Development
Bring Student Success teams together to present dual credit as a pathway option
Explain what a dual credit is and how it works for teachers who are new to the program
Review application/referral process
Provide pathways scenarios as an activity incorporating dual credit as one of the options

16. Referral sheet
Accompanies application, status sheet and college registration
Additional details can be provided
Criteria are from the 2013 Dual Credit Policy Document
Google Doc Registration Form

17. Vetting Process
Once applications are received referrals are vetted through:
Referral sheet
Status sheet
Application
Conversations, if needed, with referee
Students are admitted, based on best fit and need. This information is communicated to the school, and some students may be placed on a waiting list

18. School Champions: Dual Credit Lead At Each School
Ideally there is a dual credit lead or “champion” at each secondary school, learning center or alternative education site
Building relationships with the lead is key (more on that later); you may have to cultivate a relationship with someone who hasn’t necessarily been assigned the role of dual credit lead
Connecting regularly with leads through face-to-face meetings, and phone calls helps maintain the important connection between dual credit programs and secondary schools

19. What are some methods you have used to connect with a Dual Credit Champion?
face-to-face s
Phone calls
??????

21. School Champions: Guidance/SST Breakfast Forum
Guidance/SST breakfast forums were held on 3 campuses of Georgian College: Barrie, Muskoka, Owen Sound
Based on feedback provided at this meeting we made some programming changes
We also learned what teachers don’t know about dual credit
You Are Invited To A Breakfast of Dual Credit Champions!
Hear program success stories
Learn about semester 2 courses
Get your dual credit questions answered
Tour the college campus
Share your ideas for the future

22. Feedback from DC Breakfast
Use past successful students stories and video testimonials to promote
Guidance counsellors keep an ongoing Google Doc fitting profile for DC
Presentations of DC to the teachers - many pockets of teachers are not being seen by guidance and SS teachers;
Need to have teachers, student success teachers to “buy in”
One “place” to find DC related resources – Teachers & Students/Parents
Course descriptions that were “understandable”

23. Follow up on Feedback

24. DC Testimonials
Brendon Rooney Testimonial
Emma Palmer Testimonial

25. DC School/Board website
Viewable only to school board staff
Updated each semester
Includes course descriptions, registration & withdrawal forms, info on the withdrawal process, course status (full, waitlisted, still open)
One stop shopping for all relevant dual credit information by semester
SCDSB Staff Link – double click picture

26. DC RPT website www.centrallakes.ca - double click picture
Accessible by anyone – including Students and Parents
Includes course descriptions, student testimonials, room locations, course syllabus, registration & withdrawal forms, FAQs……
One stop shopping for all relevant dual credit information by semester
- double click picture

27. School Visits
Present to College level classes, student groups identified through the student success teams, staff meetings (dual credit support teacher, Board lead)
Whenever possible, bring a former dual credit student or use video testimonial
Show as many groups as possible how to navigate the Central Lakes Regional Planning Team website - “one stop shop”

28. Best Practices for Recruitment
DC Champion
Website
On-site activities
?????

30. RPT Activities - communicate about DC to all
Making Connections and Explore College activities
Elementary Teacher Forum - for Pathway planning, explain Dual Credits
Grizzly Cubs - grade 8s tour Georgian and hear about Dual Credit options
Annually invite in Teacher groups - Guidance/Coop/Student Success
Demo how to navigate the Central Lakes Regional Planning Team website - “one stop shop”

31. Create learning opportunities & build exposure to both Campus and Programs
Double click the picture

32. Relationships, Relationships, Relationships
Unused spots by Board are shared on an informal and formal basis, not only to ‘hit’ SCWI targets, but to ensure dual credit opportunities are provided to students whenever possible
Due to the difference in recruiting time, target audience and need to come close to ‘actuals’, relationships with those referring in the schools are very important
Compare the answers your students gave on the previous slide to what the provincial stats are. Discuss differences.

33. Ideas for “thinking outside the box”
Hockey players returning after season ends
?????

35. Please share any challenges that you may encounter as a board.
Declining enrollment
Registration Process
?????

37. Best practice(s) your school, Board, or Regional Planning Team
Identification of students through subject specific teachers ??