1. How did The Great Society promote opportunity in America?1

2. New Frontier – Kennedy
Kennedy called for sweeping legislation to end racial injustice and poverty
LBJ takes over wants to get these programs passed

3. The 1964 Election 1964: Johnson v. Rep. Barry Goldwater.
Goldwater: Senator from Arizona.
Gave birth to the modern conservatism
Johnson presented Goldwater as an extremist
Said Goldwater wanted to abolish the social welfare programs of the New Deal.
‘Strike first’ mentality.

4. “The Daisy Ad”
Lyndon Johnson's 1964 "daisy" ad implied that Republican presidential candidate Barry Goldwater might lead the world to nuclear war. 4

5. “The Johnson Treatment”
Reputation of being “overpowering and intimidating”
Invaded personal space: nose to nose
“persuasive and personable rather than elegant and charming”
Pic 1 Dr. Teller: scientist/image 2: Civil rights bill discussed: President Lyndon Johnson with Senator Richard Russell at the White House, December 7, 1963, Washington, DC. image 3 senate majority leader Johnson works over Chairman of the Senate Foreign relations cmmittee in 1957 5

6. The Great Society LBJ’s domestic polciy Similar to New Deal
Medicare & Medicade
Head start Programs
HUD (Housing and Urban Development)
Job Corps
Higway Safety Act
Fair Packaging and Labling Act
Water Quality and Clean Air Acts
“We are going to assemble the best thought and broadest knowledge from all over the world to find these answers. I intend to establish working groups to prepare a series of conferences and meetings—on the cities, on natural beauty, on the quality of education, and on other emerging challenges. From these studies, we will begin to set our course toward the Great Society.”
- LBJ at the commencement at the University of Michigan, May 1964

7. LBJ Domestic Policy Review
1. LBJ’s domestic policy was called this:
2. This advertisement helped LBJ defeat Barry Goldwater in 1964:
3. Identify two laws passed under the Johnson Administration that were aimed at correcting racial injustice in America:
4. Identify two programs created to resolve health care issues in America:

8. LBJ Review 5. How did LBJ improve education in America?
6. How did LBJ make the environment safer for Americans?
7. LBJ was conducting a war at home his war was aimed at this in America?
8. What might be a conservative argument against LBJ’s Great Society?

9. War on Poverty
“There are tens of millions of Americans who are beyond the welfare state.
Taken as a whole there is a culture of poverty…bad health, poor housing, low levels of aspiration, and high levels of mental distress. Twenty percent of a nation, some 32,000,000.”
Michael Harrington, author of the Culture of Poverty 1962

10. WAR ON POVERTY Lyndon B. Johnson had initial success.
Early in 1964, he had declared an…
“unconstitutional war on poverty in America” and proposed sweeping legislation designed to help Americans “on the outskirts of hope.”

11. Economic Opportunity Act
Enacted August of 1964.
$1 billion - youth programs, antipoverty measures, small business loans, and job-training.
VISTA (Volunteers in Service to America)
Public-works programs for poor neighborhoods

12. War on Poverty
Medicare: social insurance -- coverage for those 65 and over,
Medicaid: US health program for individuals and families with low incomes and resources