1. From pizzo to Addiopizzo

2. Definition
PIZZO
Meaning: protection money
Literal translation: “beak”

3. Diffusion 70% of Sicilian shops 70-80% in Palermo*
PIZZO
70% of Sicilian shops 70-80% in Palermo*
58% of Sicilian enterprises**
* Source: Survey by SOS Impresa & Confesercenti, 2013
** Source: “The Costs of Illegality”, Fondazione Chinnici, 2008

4. Quantification 1 Cosa Nostra’s turnover: 2.5 million Euros (usury) *
PIZZO
Cosa Nostra’s turnover:
2.5 million Euros (usury) *
3 to 5 million euros (pizzo) *
10-20 % of the total
Source: SOS impresa 2013

5. Quantification 2 881 Euro per month (on average)*
PIZZO
881 Euro per month (on average)*
Like a progressive tax
“Let them pay a little but make everyone pay”
* Source: “The Costs of Illegality”, Fondazione Chinnici, 2008

6. Quantification 3 a street vendor: 50-100 €
PIZZO
a street vendor: €
a neighbourhood bread store: €
a simple clothing store: 250 €
a local mini-mart: 500 €
a jeweller store: 1000 €
a hotel: 1000 €
a shopping center: €
public works: 2-3% of the contract

7. Request systems “An offering for the jailbirds”
PIZZO
“An offering for the jailbirds”
“Put yourself in order”
The mediator
Superglue
The “environmental intimidation”: a request you cannot refuse
Looking for their own extortionist
Threats escalation: symbolic > material > murder

8. Aims Economic aim (enterprise syndicate)
PIZZO
Economic aim (enterprise syndicate)
Criminal political aim (power syndicate)

9. Evolution The origin Moving into town: selective pizzo
From the 90s: “carpet-pizzo”
Today: increase of pizzo requests and violence

10. Typology NO FREE MARKET PIZZO in cash, monthly “one-off pizzo”
payment in kind
imposed videopoker
imposed suppliers
imposed stipulations of subcontracts
imposed staff
imposed restrictions to the business
imposed co-partnership (>expropriation)
NO FREE MARKET

11. Vulnerable business traditional sectors small size family-based
PIZZO
traditional sectors
small size
family-based
low tech
linked to the territory
linked to public investments

12. Any benefit? Mafia = the threat + the protector
PIZZO
Mafia = the threat + the protector
For “pure” victims: a natural benefit (pizzo like a “trading license”)
For consenting victims: an unnatural benefit (pizzo like a subscription to be part of a “club” that offers illegal “facilities”)

13. Costs for the single business (micro-level)
PIZZO
direct costs:
pizzo amount
possible cost of reprisals
cost of precautionary measures
indirect costs: loss of
custom
staff
supplier
openings for business
bank credit

14. Costs for the economic system (macro-level)
PIZZO
Low birthrate of new enterprises
Low rate of growth
Loss of foreign investments
High cost of bank credit
Damages the business environment

15. An assessment of damage over Sicily
PIZZO
1 billion Euros per year
1.3 % of Sicily’s GRP*
* Source: “The Costs of Illegality”, Fondazione Chinnici, 2008

16. An assessment of damage over Southern Italy
PIZZO
Non-growth of added value of southern business caused
by the pervasive presence of Mafia is estimated as
7.5 billion Euro per year, that is
2.5% of Southern Italy’s GDP *
Without pizzo between 1981 and 2001, Southern Italy’s
per-capita GDP would have equalled Northern Italy’s.
* Source: Indagine Censis-Fondazione Bnc, 2003

17. Libero Grassi
PIZZO

18. Addiopizzo!

19. Addiopizzo “Farewell pizzo”
Shift in opinion + trade association + consumers’ association

20. Addiopizzo “Farewell pizzo”
Shift in opinion + trade association + consumers’ association

21. In the beginning, there was a sticker…
ADDIOPIZZO
“An entire people that pays pizzo is a people without dignity”

22. The organization voluntary young grass-roots action-oriented
ADDIOPIZZO
voluntary
young
grass-roots
action-oriented
self-financing
non-party nature
monothematic

23. The mission
ADDIOPIZZO
Push people to stand up to Mafia domination

24. Brainstorming
ADDIOPIZZO

25. Awareness and responsibility
ADDIOPIZZO
In Palermo, 80% of the shops pay pizzo
When I buy something, I indirectly finance Mafia
I am part of the “entire people without dignity”
What can I do? What is my power?
I am a consumer. I can choose

26. The ethical consumerism campaign
ADDIOPIZZO
Consumers
Pizzo-free
shops &
enterprises
ADDIO PIZZO
“Commission of Guarantee”

27. Ethics and advantages
ADDIOPIZZO
Ethical criteria
Economic criteria

28. The logo of the campaign on the shop windows
ADDIOPIZZO

29. Pizzo-free “yellow pages”
ADDIOPIZZO

30. Website and newsletters
ADDIOPIZZO

31. Pizzo-free Festival & Fair
ADDIOPIZZO

32. Pizzo-free Emporium
ADDIOPIZZO

33. Pushing to ethical consumerism
ADDIOPIZZO

34. Pizzo-free tourism
ADDIOPIZZO

35. Pizzo-free Product Brand

36. Addiopizzo strategies
Listening to the environment’s needs
Creativity
Sharing
Communication
No copyright
Bottom-up
“Learning from Cosa Nostra”
Strength in numbers

37. The ants
ADDIOPIZZO

38. July 31, 2007 the crucial moment
ADDIOPIZZO
Arson at Guajana’s warehouse
The reaction of Palermo

39. In the schools Education in anti-mafia values
ADDIOPIZZO
Education in anti-mafia values
A generational revolution

40. In the public Trade associations Public bodies Politics ADDIOPIZZO
to take responsibility for a common fight
to invite their associate members to join the Addiopizzo campaign
Public bodies
to adopt ethical consumer practices when spending public money
to adopt anti-mafia measures
Politics
to pass bills and promote tangible acts to fight Mafia
to expel “connected” or even dubious candidates from their slates

41. On trial Legal aid and advice suing for damages in the prosecutions
ADDIOPIZZO
Legal aid and advice
suing for damages in the prosecutions
against Mafia
against shopkeepers charged with “aiding and abetting”

42. Conticello testifies
ADDIOPIZZO

43. The Addiopizzo effect 2004 - Spotlight on the pizzo problem
Confindustria’s statement
Conticello’s testimony
“Libero Futuro”
“Compulsory Complaint” National Law
Di Maio’ s testimony
“Comitato Paolo Giaccone”
Addiopizzo outside Palermo

44. Prospects for the next future
ADDIOPIZZO
A wider vision:
A national “pizzo-free shops” network
E-commerce
The “Pizzo-free card”: a collective investment

45. The big picture
ADDIOPIZZO
Fight
pizzo
Fight Mafia
Free Sicily