1. Mind & Heart, Science & Art
Using Marketing & Coaching Skills to Build your Sanity School Practice

2. As a Sanity School™
Trainer, You Wear
Many Hats, Including …

3. Marketing with a Coach-Approach

4. Build a Successful Training Practice
Who do you Serve?
Value proposition
Create a Marketing Plan
Identify & Allocate Resources

5. Coach-Approach Principles that Support Marketing
Help people facilitate decisions
Abundance
Collaboration helps more people
Authenticity/transparency

6. Step 1: Who Do you Want to Market your Services to?
I help who struggle with to so that they can
by .

7. Coaching skills to use in this step
Clarifying/Bottom lining
Visioning
Listening at multiple levels

8. Step 2: What Makes you STAND out?

9. Unique Value Proposition: what you offer is what your client needs
Your Business Does This BEST
Perceived Gap
Your Audience Needs This MOST

10. Components of a Value Proposition
What need are you addressing?
What specific gap does your customer see with that need?
What do you bring to the table?
What makes you different?

11. Power to the Parent Proclamation
ImpactADHD 2012
At ImpactADHD, we speak for parents. Our mission is to coach, support and train parents of kids with ADHD to dramatically improve the quality of life for their families.
Our work is based on:
Three Foundational Assumptions:
ADHD is an ongoing issue requiring management
Kids need help from parents to learn to manage their ADHD
Parents need support & guidance to help their kids most effectively
Three Fundamental Beliefs
Parents are the missing link in ADHD treatment
Parent training & coaching provides the tools parents need for ADHD management
Confident parents can meet the challenges of raising ADHD and rediscover the joy of family life
ImpactADHD radically improves the lives of parents dealing with ADHD kids. With our reality based training and coaching, parents coping with ADD become more confident & successful.
We help parents take their families from surviving to thriving.
Reality based parent training, with coaching to make it stick.
On the Phone. Online. Anytime.!

12. Coaching Skills to use in this step
Curiosity
Clarifying the “problem” / need
Gremlin management

13. Step 3: Create a Marketing Plan

14. Marketing Plan Sanity School Trainers Engage Parents
Engage Professionals
Enroll Parents
Sanity School Trainers
Professional Advocates
Build Awareness
Manage and Track

15. Common Marketing Tools & Strategies
Collateral Materials
Marketing
Networking
Outreach
Continuing Education
Public Relations
Social Media
Website
Workshops
SupportTeam

16. Sample Marketing Plan Sanity School Trainers Engage Parents
Social Media
Website
Workshops
Engage Professionals
Engage Parents
AZend events
Strategic partnerships
Referral partners
Enroll Parents
Sanity School Trainers
Professional Advocates
Collateral materials
Process for enrolling
Find Mentor/ Coach
Team for support
Manage and Track
Build Awareness
Outreach
Public Relations

17. Coaching skills to use in this step
Identifying your strengths
Accountability
Making a commitment

18. Step 4: Identify Resources
Energy
Time
Money

19. Coaching skills to use in this step
Collaboration
Asking for Help
Gremlin management

20. Exercise