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SEO Course Outlines.

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Presentation on theme: "SEO Course Outlines."— Presentation transcript:

1 SEO Course Outlines

2 Introduction Features Benefits Outcomes Search Engine History

3 SEO OnPage On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. 4 Elements Title Heading Meta Description Meta Keywords

4 SEO OffPage On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

5 Overview Websites Analysis Competitor analysis
Keywords Research/Google AdWords Keywords Selection Search Engine Optimization Strategy Analysis Google AdSense

6 Usage of SEO Tools Google Webmaster Google Analytics
Keywords Planner and Related Keywords Research Tools Other SEO Marketing and Website Analysis Tools

7 Off-Page Techniques SEO Implementation Content/Articles Writing
Technical Writing Web 2.0 /Blogging Business Directories Ad post Image Sharing

8 Social Media Marketing
Social Media Campaigns Posts Boosting

9 Search Engine Marketing
PPC Campaigns Conversion Optimization


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