1. Overcoming prejudice, mistrust, division
Intended impact:
Increased community cohesion between different linguistic and ethnic groups/changed attitudes and views towards migrants/refugees, increase trust and understanding
Increased economic returns (counter the “migrants don´t contribute” myth)
Pathway:
“alternative” tours of the city given by migrants/refugees to see the community “through their eyes” – advertised through tourist information, museum, local radio/TV, schools
Experiential activities, eg culinary experience for locals to try food from the tour guides` countries, provided in museum café, opportunities for interaction/discussion and new emotional connections
Business model for social enterprise: taxes paid on income, increased revenue for café serving food
Model could be shared/rolled out nationally
Corroborating evidence/indicators
Results from before- and after surveys and interviews (measuring changes in attitudes, views), qualitative and quantititive data
Economic returns, eg evidence of new cash transactions, taxes paid
Evidence of roll-out in other cities