1. Driving transformation
Proposed activities from the
SRG 2018 Annual Planning Retreat

2. These slides, which were presented in the final session of the retreat, capture key points of discussion with respect to potential activities for SRG going forward.
SRG’s board of directors will work to integrate these proposals and suggestions with the draft strategic plan presented at the beginning of the retreat.

3. Digital transformation

4. Audience service transformation

5. Align our activities in service of content, purpose and mission to build our use, relevance and sustainability in the digital space

6. Two lanes
High level strategy
Build the ground game

7. Plan for transformation
Local news imperative
Shared endeavor in planning and expected execution
Stations, NPR, national producers
Connect to 2020 election, but look beyond
Case for significant new support
SRG should:
Facilitate clarity about expected outcomes
Support member participation in process
Join in the work

8. Advance the ground game
What do we start doing now at our stations?
Know the audience
Sharing metrics and data
Valued digital content
Leverage NPR digital assets
Organizational change

9. Know the audience Activate audience across network Make people known
Align to local model of stewardship
Set of rules to share data and pursue support
Capacity to move data around and exploit
Willingness to participate

10. Sharing metrics and data
Promote, use and share digital metrics
Share anonymized user data to discover patterns of use, appeal, loyalty
Explore benefits of sharing user/member data
Privacy protocols to protect trust
Use protocols to protect each other

11. Valued digital content
Stellar digital product
Distribution plan to reach audiences with it
Best practices to connect with public radio users quality control across platforms
Public Media Kitchen
Activate digital leadership in shared effort

12. Leverage NPR digital assets
White label NPR One with local branding
Editorial integration of local content with npr.org
Experiment with individual giving through podcasts – transparent reporting of findings to NPR members

13. Organizational change
Skills, roles, workflows, use of data
Democratize advanced analytics
Mesh metrics with best practice
Acculturate new entrants

14. Driving transformation
Proposed activities from the
SRG 2018 Annual Planning Retreat