1. Balancing success, growth and change in the modern law firm
October 2016

2. Strategy

3. What is Strategy?

4. Founded in 2007, Sweetgreen is a destination for delicious food that’s both healthy for you and aligned with your values. We source local and organic ingredients from farmers we know and partners we trust, supporting our communities and creating meaningful relationships with those around us. We exist to create experiences where passion and purpose come together.
Sweetgreen's mission is positioned to align with your values -- not just written as something they believe. We love the inclusive language they use in their statement, letting us know that they're all about connecting their growing network of farmers growing healthy, local ingredients with us -- the customer -- because we're the ones who want more locally grown, healthy food options.
Their mission to connect people is what makes this statement so strong. And that promise has gone beyond their website and walls of their food stops: The sweetgreen team has made strides in the communities where they've opened stores as well.

5. Definition of strategy
‘A plan of action designed to achieve a long-term or overall aim’

6. Definition of strategy
‘The art of planning and directing overall military operations and movements in a war or battle’

7. Positioning statement
For ……………………………….. (target practice area/ client segment) Among ……………………………….. (competition) [Name] ……………………………….. (my firm) Provides ……………………………….. (distinct client benefits) Because of ……………………………….. (capabilities)

8. Service Spectrum Increased utilisation Increased leverage
Increased margin
Increased rate
Commoditised
Packaged
Systematised
Standardised
Bespoke

9. Culture

10. Our values

11. Open Company No Bullshit Play, as a team Build with heart and balance
Be the change you seek
Don’t the customer!

12. Google’s corporate motto

13. Our values

14. People

15. Recruitment Promotion Compensation Succession Planning

16. Develop Easy Fire Coach
Yes
Aligned with values
Fire
Coach No
Like it spells DEFT!
Performance

17. Recruitment Promotion Compensation Succession Planning

19. Systems

20. Strategy Culture Systems People
Alignment
People

21. “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
Charles Darwin