1. Do’s and Don’ts
Some good advice on creating a business plan

2. Do (1) Produce a word-processed document
Break up the text with headings and short paragraphs
Check your plan for spelling and grammar
Use short sentences and bullet points
Make sure that any tables or graphs use a consistent style

3. Do (2)
Cross reference summaries to Appendices and/or further information
Check any financial information to make sure it is correct
Consider using a cover or folder
Start a new page for each main chapter
Keep consistent formats for headings, bullet points and body text

4. Do (3) Be consistent in how you write proper names, dates, times etc
Proof-read before giving the document out (watch out for missing words, repetition)
Number each page
Include a contents page (make sure its accurate)
Give the plan a title and date

5. Do (4) Keep to the point Consider using a glossary of technical words
Remember not to lose the passion!

6. Don’t (1) Use long paragraphs and sentences
Use jargon that readers will not understand
Make claims you can’t back up – but do make claims about which you are confident
Use fancy paper, plain good-quality is better

7. Don’t (2)
Include references and letters of support without consulting them first
Use abbreviations that won’t be understood
Use a mixture of fonts and styles
Give away your only copy – keep the original, save copies

8. Don’t (3) Include information that has no relevance
Include confidential information without checking what you can include
Forget to include contact details where more information can be found
Try to be funny – humour may be misinterpreted

9. Don’t (4)
Leave the last words of a sentence or paragraph ‘orphaned’ on the next page
Use colour and pictures randomly (could your plan be photocopied?)
Use words or phrases that require your readers to use a dictionary
Forget this is your plan and don’t be afraid!